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This question was administered to document measurements used by the PACs to identify influencers.
Brand advocates identification is one of the most critical tasks for social media marketing professionals.
Brand advocates may become powerful promoters of the company and expose the viral message to the
broader audience. Applying the proper measurement to distinguish the potential promoter ensure reach of the
maximum number of recipients.
Question 17: Do you design tactics to encourage brand advocates / opinion leaders to pass
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