insight you just shared with them merits any action at all, especially when
that insight competes directly with conventional wisdom.
To that end, the
best ROI calculators in a teaching approach have nothing to do with your
solution at all. Rather, they help customers calculate the costs they’re
incurring or the returns they’re forgoing by failing to act on the opportunity
you’ve just taught them they’ve overlooked.
If you’re going to build an ROI calculator, make sure it calculates the
return
on pursuing the reframe, not purchasing your products. Before they
buy anything, customers first need to understand what’s in it for them to fix
their problem.
Dostları ilə paylaş: