Globalization and International News

Wholesale news business Reuters, Eurovision, Associated Press etc.

• Merging of print and electronic news providers
• From shortage to abundancy of visuals
• Specialization of output:
• Business-news vs. political news
• Regionalization of news
• Special interest (entertainment, medical, sports, breakfast, nature etc.) audience segmentation
• Complete news programming for small stations
• Live facilities: Online news in domestic clothes
• Strategic alliances between national and global broadcasters, and wholesale news business

The Internet challenge to the international news broadcasters

• The problem of global reach becomes a question of language and content - not a technical problem
• Responsiveness: dialogue with users becomes a real possibility. The advantage of national broadcasters is weakened
• An opportunity for broadcast news to become both fast, historical and analytical
• Integration of services: embedding different actors and media in the same medium

Integration of media

• CNN

Audiences want to response

Multilanguage edition and regionalization

• BBC: Integration of imperial radio service and Internet news provider

Local-global alliances

• CNN & Berlingske Tidende

A regional outlook

• Euronews: common European issues and perspectives

Use of BBC World & CNN International

• Average share in August in 2001, Denmark

Use of BBC World & CNN International

• Share 11. September 2001, Denmark

Transnationalization of national broadcasting?

• Trans-border presence: satellite & Internet
• From shortwave radio to digital visual media – broader range of national representations
• Linguistic communities and extended national communities
• Nationalization of content: foreign news are not competitive apart from special events