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participated in the event by organizing many cleanliness activities according to their own
themes. Students of India participated in this event. PM had also requested to all those
nine nominees to call another nine people separately to participate in this cleanliness drive
as well as continue the chain of calling nine people by each and every participated
candidate of the mission until the message reach to the every Indian in every corner of the
country to make it a national mission.
This mission aimed to join each and every Indian people from all walks of life by making
the structure of branching of a tree. Swachh Bharat mission aimed to construct individual
sanitary latrines for household purposes for the people
living under poverty line, converting
dry latrines into low-cost sanitary latrines, provide facility of hand pumping, safe and
secure bathing, set up sanitary marts, construct drains, disposal of solid and liquid wastes,
enhance
health and education awareness, provide household and environmental sanitation
facilities and many more.
Earlier many awareness programmes (such as Total Sanitation Campaign, Nirmal Bharat
Abhiyan, etc) about the environmental sanitation and personal cleanliness were launched
by the Indian government however could not be so effective to make India a clean India.
The main objectives of Swachh Bharat Abhiyan are removing the trend of open defecation,
changing insanitary toilets into pour flush toilets, removal of manual scavenging,
proper
disposal of solid and liquid wastes, bring behavioral changes among people, enhance
awareness about sanitation, facilitating the participation of private sectors towards
cleanliness facilities.
First nine nominated people by the PM of this abhiyan are Salman Khan, Anil Ambani,
Kamal Hassan,
comedian Kapil Sharma, Priyanka Chopra, Baba Ramdev, Sachin
Tendulkar, Shashi Tharoor and team of Taarak Mehta Ka Ooltah Chashmah (a most
famous TV series). Indian film actor Aamir Khan was invited to come on the date of
launching of the mission. There are various brand ambassadors who have been chosen by
the PM to initiate and promote the abhiyan of Swachh Bharat in various fields. He had also
nominated some other people (Akhilesh Yadav, Swami Rambhadracharya,
Mohammad Kaif,
Manoj Tiwari, Deviprasad Dwivedi, Manu Sharma, Kailash Kher, Raju Srivastava, Suresh
Raina) on 8th of November in 2014 and (Sourav Ganguly, Kiran Bedi, Padmanabha
Acharya, Sonal Mansingh,
Ramoji Rao, etc) on 25th of December in 2014.
To ensure cleanliness in the official buildings of UP, chewing paan, gutka and other
tobacco products has been banned by the chief minister of Uttar Pradesh.
Other programmes like Swachh Bharat Run, Swachh Bharat apps, Real-time monitoring
system, Swachh Bharat short film, Swachh Bharat Nepal – Swasth Bharat
Nepal Abhiyan
and so many has been initiated and implemented to actively support the purpose of the
mission. In order to continue and make this campaign successful, Finance Ministry of
India has started a programme named Swachh Bharat cess. According to this, everyone
has to pay .5% more service tax on all the services in India (50 paise per 100 rupees) which
will go to this cleanliness campaign.
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