In a small cage. I knew at once that I wanted to keep him

SWACHH BHARAT ABHIYAN ESSAY 5 (300 WORDS) 
Swachh Bharat Abhiyan is a nationwide cleanliness campaign run by the government of 
India and initiated by the Prime Minister, Narendra Modi on 2nd of October in 2014 on 
145th birthday anniversary of the Mahatma Gandhi. This campaign has been launched to 
fulfill the aim of cleanliness all over the India. The Prime Minister has requested the people 
of India to involve in the Swachh Bharat Mission and promote others to do the same for 
leading our country as a best and clean country of the world. This campaign was first 
initiated by the Narendra Modi himself by cleaning the road on the way going to launch the 
campaign. 
The campaign of Swachh Bharat is a biggest ever cleanliness drive of the India during the 
launch of which around 3 million government employees and students from schools and 
colleges were participated. On the day of launch, Prime Minister has nominated the names 
of nine personalities of India to initiate the campaign in their own areas and own decided 
dates as well as promote the campaign to common public. He also had requested to all nine 
personalities to invite other nine people from their own end individually to participate in 
this event as well as continue this chain of inviting nine people until the message reach to 
each and every Indian people. 
He also requested that every Indian should take this campaign as a challenge and try 
his/her best to make this campaign a successful campaign ever. The chain of nine people 
is like a branching of the tree. He requested common people to involve in this event and 
upload the video or images of cleanliness over internet on the various social media websites 
like Facebook, Twitter, etc so that other people may get promoted and motivated to do the 
same in their own area. In this way India can be a clean country. 
In the continuation of this mission, in March 2017, UP CM Yogi Adityanath has banned 
chewing paan, gutka and other tobacco products all over UP to ensure cleanliness in the 
government official buildings.