In a small cage. I knew at once that I wanted to keep him

SWACHH BHARAT ABHIYAN ESSAY 7 (500 WORDS) 
Swachh Bharat Abhiyan is a Clean India drive and Mission launched as a national 
campaign by the Indian Government in order to covering the 4041 statutory towns aiming 
maintained cleanliness of streets, roads and infrastructure of the country. Indian Prime 
Minister, Narendra Modi has officially launched this mission on 2nd of October (the birth 
anniversary of the Mahatma Gandhi) in 2014 at the Rajghat, New Delhi (cremation of 
Bapu). While launching the event Prime Minister himself had cleaned the road. It is the 
biggest cleanliness drive ever in India when approximately 3 million government employees 
including students from schools and colleges took part in the cleanliness activities. 
On the day of launch of the event PM himself has nominated the name of nine people to 
participate in the cleanliness drive in their own areas. Schools and colleges have 

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participated in the event by organizing many cleanliness activities according to their own 
themes. Students of India participated in this event. PM had also requested to all those 
nine nominees to call another nine people separately to participate in this cleanliness drive 
as well as continue the chain of calling nine people by each and every participated 
candidate of the mission until the message reach to the every Indian in every corner of the 
country to make it a national mission. 
This mission aimed to join each and every Indian people from all walks of life by making 
the structure of branching of a tree. Swachh Bharat mission aimed to construct individual 
sanitary latrines for household purposes for the people living under poverty line, converting 
dry latrines into low-cost sanitary latrines, provide facility of hand pumping, safe and 
secure bathing, set up sanitary marts, construct drains, disposal of solid and liquid wastes, 
enhance health and education awareness, provide household and environmental sanitation 
facilities and many more. 
Earlier many awareness programmes (such as Total Sanitation Campaign, Nirmal Bharat 
Abhiyan, etc) about the environmental sanitation and personal cleanliness were launched 
by the Indian government however could not be so effective to make India a clean India. 
The main objectives of Swachh Bharat Abhiyan are removing the trend of open defecation, 
changing insanitary toilets into pour flush toilets, removal of manual scavenging, proper 
disposal of solid and liquid wastes, bring behavioral changes among people, enhance 
awareness about sanitation, facilitating the participation of private sectors towards 
cleanliness facilities. 
First nine nominated people by the PM of this abhiyan are Salman Khan, Anil Ambani, 
Kamal Hassan, comedian Kapil Sharma, Priyanka Chopra, Baba Ramdev, Sachin 
Tendulkar, Shashi Tharoor and team of Taarak Mehta Ka Ooltah Chashmah (a most 
famous TV series). Indian film actor Aamir Khan was invited to come on the date of 
launching of the mission. There are various brand ambassadors who have been chosen by 
the PM to initiate and promote the abhiyan of Swachh Bharat in various fields. He had also 
nominated some other people (Akhilesh Yadav, Swami Rambhadracharya, Mohammad Kaif, 
Manoj Tiwari, Deviprasad Dwivedi, Manu Sharma, Kailash Kher, Raju Srivastava, Suresh 
Raina) on 8th of November in 2014 and (Sourav Ganguly, Kiran Bedi, Padmanabha 
Acharya, Sonal Mansingh, Ramoji Rao, etc) on 25th of December in 2014. 
To ensure cleanliness in the official buildings of UP, chewing paan, gutka and other 
tobacco products has been banned by the chief minister of Uttar Pradesh. 
Other programmes like Swachh Bharat Run, Swachh Bharat apps, Real-time monitoring 
system, Swachh Bharat short film, Swachh Bharat Nepal – Swasth Bharat Nepal Abhiyan 
and so many has been initiated and implemented to actively support the purpose of the 
mission. In order to continue and make this campaign successful, Finance Ministry of 
India has started a programme named Swachh Bharat cess. According to this, everyone 
has to pay .5% more service tax on all the services in India (50 paise per 100 rupees) which 
will go to this cleanliness campaign.