Nistry of higher education, science and innovation of the republic of uzbekistan tashkent university of information technologies named after muhammad al-khorezmi

MINISTRY OF HIGHER EDUCATION, SCIENCE AND INNOVATION OF THE REPUBLIC OF UZBEKISTAN
TASHKENT UNIVERSITY OF INFORMATION TECHNOLOGIES NAMED AFTER MUHAMMAD AL-KHOREZMI

FACULTY: ECONOMICS AND MANAGEMENT IN THE SPHERE OF ICT

Subject : Strategic management

Task-2
Using defensive strategies to maintain competitive advantage of IKEA company (analysis)

Group : 124-20ECe
Done: Olimov Umurzoq
Checked: Parpieva Malika
Tashkent 2023
IKEA company utilizes several defense strategies to maintain competitive advantage. These strategies are implemented through integrating average prices, design, logistics, and customer services.

1. **Average Prices and Simple Structure:** IKEA maintains competitive advantage by offering products at average prices. Streamlining prices and providing customers with quality products are considered crucial elements.

2. **Design and Innovations:** IKEA aligns designs and innovations for average consumers. Attracting customers with new designs and functionalities, as well as optimizing production, are emphasized to reduce prices.

3. **Logistics and Inventory Management:** The centralized logistics system through average warehouses optimizes transportation management and inventory collaboration, expediting product delivery and simplifying the system.

4. **Local Partnerships:** IKEA pays attention to collaboration among its own customers in the production and distribution of products. This contributes to reducing transportation costs and enhancing production efficiency, thereby lowering prices.

5. **Customer Services:** IKEA is committed to providing excellent services to its customers. Directing towards the right direction, swift delivery on online platforms, and product return services contribute to customer convenience.

These defense strategies play a significant role in IKEA's provision of quality products at average prices and ensuring resilience against external conditions for average customers.