Masterplanning the Adaptive City

242
SERIE ARCHITECTS
Axonometric drawing
showing relation of
existing building
transformed with a
programmatic
plinth.

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243
XIN TIAN DI FACTORY H
Elevation of proposal.
Model photo of proposed building regeneration.

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244
SERIE ARCHITECTS
0 1
3
5
10
20m
Section
Ground floor plan
+7.45m Second floor
OFFICE
OFFICE
OFFICE
OFFICE
OFFICE
OFFICE
OFFICE
OFFICE
FACTORY HALL
OFFICE
OFFICE
RETAIL
GREEN
PATIO
GREEN
PATIO
GREEN
PATIO
GREEN
PATIO
ENTRANCE
PLAZA
NORTH ENT.
SOUTH ENT.
EAST ENT.
RETAIL
+4.15m First floor
+0.15m Internal Ground floor
+0.0m Exterior ground floor
Plan and section. 

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Client: CRLand Group Ltd., Beijing
Architects: XWG Studio
Design: Xu Weiguo and Xu Feng
Team: Yin Zhiwei, Guo Liang, Ma Lan, Xu Yujie
In this project for the regeneration of the 500-meter long,
15,000-square-meter Phoenix commercial street, the design
team conducted some initial field investigations and
statistical analysis, then set up an attractor system to break 
the isolated and static function of the existing shops. The
existing linearity of the shopping street is thus broken to
install greater communication between stores through the
association of crowd movement and activities. A lightweight
cellular structure is created and aggregated to form a canopy
which responds to the specific conditions of programming on
the ground level. The canopy transforms a disused urban
zone, and creates a new, environment-friendly shopping
experience. By adjusting the parameters of size, height,
density, and transparency, the design team generated a
gradated sense of differentiation through the entire site.  
CASE STUDY
XWG STUDIO >REGENERATION
OF PHOENIX SHOPPING
STREET, BEIJING, CHINA
2010
Process diagrams indicating points relating
shopping programs to the distributed occupation
of the vacant exterior, and their lines of flow
generated from the points in the existing
landscape and furnishing. An abstract Voronio
diagram of cellular structure is generated and
edited, leading to the final canopy design.

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246
XWG STUDIO
Diagrams in Ecotech
software analysing
environmental
performance for 
heat gain.
Physical model photos.

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247
REGENERATION OF PHOENIX SHOPPING STREET
Night rendering of
proposed regeneration
project.

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MAD Directors: Ma Yansong, Yosuke Hayano, Dang Qun
Design Team: Shang Li, Andrew C. Bryant, Howard Jiho Kim, Matthias
Helmreich, Xiang Ling, Linda Stannieder, Zheng Tao, Qin Lichao, Sun
Jieming, Yin Zhao, Du Zhijian, Yuan Zhongwei, Yuan Ta, Xie Xinyu, Liu
Weiwei, Felipe Escudero, Sophia Tang, Diego Perez, Art Terry, Jtravis B.
Russett, Dustin Harris
Associate Engineers: China Institute of Building Standard Design and
Research
Mechanical Engineer: Institute of Shanxi Architectural Design and Research
Façade/Cladding Consultants: SuP Ingenieure GmbH, Melendez and
Dickinson Architects
Construction Contractor: Huhehaote Construction Co., Ltd.
Façade Contractor: Zhuhai King Glass Engineering Co., Ltd.
Photographer: Iwan Baan
Six years ago, Ordos was part of the majestic Gobi desert. Today, it represents 
the common controversy of modern Chinese civilization: the conflict 
between the people’s longstanding traditions and their dreams of the future. 
MAD was commissioned in 2005 to conceive a museum to be a centerpiece 
of the masterplan for a new great city. The 41,227-square-meter museum 
is a mysterious abstract form capable of fostering an alternate, timeless
development of Chinese traditions and the future. The museum appears to 
float over an undulating artificial sand dune, a gesture saluting the landscapes
which have now been supplanted by the streets and buildings of the new
cityscape. Local citizens meet organically in the landscapes of the museum, 
at the intersection of nature and urban development. The interior presents a
strong contrast to the exterior: an airy, monumental, cave-like space flushed
with natural light through skylights, linking to a canyon between the galleries
and exhibition hall.  
CASE STUDY
MAD >ORDOS MUSEUM,
ORDOS, INNER MONGOLIA,
CHINA
Photographs documenting the transformation of Ordos, from 2004,
when it was a patch of the Gobi Desert, to an urban center by
2009. 

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249
ORDOS MUSEUM
Views of the museum
from the undulating
plaza, and approaching
the entrance of the
museum. 
Photos: Iwan Baan. 

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250
MAD
Interior of the museum. 
Photo: Iwan Baan. 

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251
ORDOS MUSEUM
Aerial view of the
relation of the museum
massing and the
undulating plaza. 

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