People in economics, George Akerlof – Finance & Development – June 2011 – Prakash Loungani



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2    Finance & Development 

June 2011

I

N 1984, economics Nobel laureate George Stigler pre-



dicted that economics was on its way to becoming the 

queen of the social sciences. He called economics “an im-

perial science,” one that was clearing a path through the 

academic thickets for other social disciplines. He applauded 

the work of “economist-missionaries . . . often against appre-

hensive and hostile natives.” 

Well a funny thing happened on the way to the coronation. 

Over the quarter-century since Stigler’s article, it has become 

clear that economics has as much to learn from other disciplines 

as it has to teach them. Today, the field of behavioral finance uses 

insights from psychology and sociology to understand financial 

markets. Corporate scandals and greed-driven financial crises 

have led to calls for blending ethics into economics. And Nobel 

Prizes in economics over the past decade have gone to a psy-

chologist, daniel Kahneman (see F&D, September 2009), and a 

political scientist, Elinor Ostrom.

These developments might have upset George Stigler but 

not his namesake, George Akerlof, a 2001 economics Nobel 

laureate. He says it has long been his “dream” to have a macro-

people IN ECONOMICS

   

The


Human

Face


 

of

economics



Prakash Loungani profiles George akerlof


Finance & Development

 June 2011   

3

economics grounded in the “full range of human emotions and 



actions: fairness, confidence, greed, identity, procrastination.” 

(Procrastination? We’ll get back to that . . . later.)

“it’s not fair!” 

Akerlof says the topic that has motivated him the most over 

his 40-year career is unemployment. “I have always thought 

of unemployment as a terrible thing. In fact that has been the 

motivation for almost everything I have ever written. A person 

without a job loses not just his income but often the sense that 

he is fulfilling the duties expected of him as a human being.” 

Why does unemployment arise? Akerlof, in joint work 

with noted economist Janet Yellen (who also happens to be 

his wife), has argued that the notion of fairness plays a key 

role. Akerlof and Yellen draw on sociology to enrich the 

description of how exchange takes place in markets, includ-

ing the labor market. In economic theory, the price at which 

an exchange takes place is determined by supply and demand. 

If more sellers bring fruit to a farmers’ market than there are 

buyers that day, the price at which fruit is sold drops. If there 

is an unexpected snowstorm, a hardware store, according to 

the economic theory, will raise the price of shovels and is jus-

tified in doing so to reflect their sudden scarcity.

But “human beings don’t always think this way,” says Akerlof. 

Surveys have shown that people regard it as unfair if hardware 

stores raise prices in the middle of a snowstorm. And prices 

may not always fall in the farmers’ market when supply out-

strips demand. People who shop in farmers’ markets are often 

“making a statement,” Akerlof says. Some buyers may buy a bit 

more than they had planned if they see the sellers they are try-

ing to support not doing too well. And some sellers may have 

too much “pride in the quality [of their product]” to lower the 

price and may hold out for a price they regard as “fair.” 

When applied to the labor market, considerations of fair-

ness play an even more important role. The price at which 

labor is exchanged—the wage rate—does not depend solely 

on the demand and supply of labor. The employer has to fac-

tor in the impact of paying a low wage on the morale and effi-

ciency of the worker. It does no good for an employer to drive 

down a worker’s wage if that would cause the worker to be 

resentful and to figuratively “spit in the soup.” Hence employ-

ers offer something higher than the wage that would equate 

demand and supply. Akerlof and Yellen call this the “effi-

ciency wage” to capture the notion that higher wages moti-

vate workers to be more effective or efficient at their jobs. 

The aggregate consequence of employers doing the right 

thing is that there will always be some unemployment in the 

economy, because wages will be set higher than the rate at 

which everyone who seeks a job would be employed. “The 

market for jobs is then like a game of musical chairs, with 

more people on the dance floor than there are chairs. When 

the music stops, some people cannot find a chair,” Akerlof 

has written (Akerlof and Shiller, 2009).

animal spirits

Akerlof says that trying to understand unemployment—“why 

supply doesn’t always equal demand in labor markets”—has 

also helped him think in a more broad-minded way about 

how “people, organizations, markets, and capitalism” really 

work. This creative thinking is reflected in Akerlof’s 2009 

book  Animal Spirits (see  F&D, december 2008)—written 

jointly with Yale University economist robert Shiller—which 

was short-listed for the Financial Times/Goldman Sachs 

Business Book of the Year Award. Shiller told F&D that in 

the process of writing the book, the views of the two authors, 

already close, blended further, so that “I can no longer iden-

tify reliably who wrote what.” The book, he says, reflects “our 

view that the social sciences should be more united.” 

Akerlof and Shiller demonstrate how forces not generally 

considered in standard macroeconomics—such as fairness, 

greed, and confidence—are critical to understanding not 

just why there is unemployment but also why economies fall 

into recession and why asset markets are so volatile. They 

are particularly keen to resurrect the importance the great 

British economist John Maynard Keynes assigned to the role 

of confidence in economic fluctuations, most notably in his 

assertion that business investment depends significantly on 

the state of confidence or on “animal spirits.” “The state of 

confidence,” Keynes wrote, “is a matter to which practical 

men always pay the closest attention. But economists have 

not analyzed it carefully.” 

Investment decisions by businesses and households’ choice 

of how much to consume today versus how much to save for 

the future are driven by uncertain and fluctuating expecta-

tions of what the future holds. Keynes argued that “this feel-

ing of uncertainty waxes and wanes: sometimes people are 

more confident than at others. When confidence is high, 

the economy thrives; when it is low, it sickens.” Indeed, 

overconfidence can spur excessive and foolish investment, 

for instance in housing markets. The collapse of optimistic 

expectations can thus lead to a collapse of the economy. And 

when the economy is down, loss of confidence can cause an 

overreaction in the other direction, with credit drying up and 

consumers retrenching.

Akerlof points to the 1991 recession in the United States as 

an example of the importance of confidence. He remembers 

a session at the American Economic Association meetings in 

1992 where leading economists went through the usual roster 

of explanations for the recession. None fit. The best explana-

tion was the one offered by Olivier Blanchard, then at MIT 

but now the IMF’s chief economist, who said that the inva-

sion of Kuwait by Saddam Hussein had delivered a blow to 

U.S. consumer confidence and hence to consumption expen-

ditures. “Olivier’s explanation was simple but it was right,” 

says Akerlof. “Or at least I don’t know of an explanation that 

fits the main facts better.”

“The combination of daring 

questions and beautiful answers is 

what makes George the successful 

contrarian he is.”



4    Finance & Development 

June 2011

Happy home

With the private economy subject to mood swings, the role 

of the government is to stabilize the economy through its 

actions. The government, Akerlof and Shiller state, should be 

like a responsible parent to the economy, neither too authori-

tarian nor too permissive. Capitalist societies can be tremen-

dously creative, and the government should not be so strict as 

to interfere with that creativity. But capitalism left to its own 

devices also runs to excess, and the government’s role is to act 

as a countervailing force against extravagance.

So when the private economy is booming, the govern-

ment must guard against euphoria and it must save for the 

likely collapse. And when private confidence is low, the gov-

ernment must carry out public investment. Indeed, Keynes 

famously argued that even digging ditches and refilling them 

was a worthwhile activity for the government when the pri-

vate sector is in the doldrums. Akerlof says it “should not 

come to that. There are many more worthwhile things that a 

government can do to create a confidence multiplier” to get 

the economy back on track.

The government also has a role in preventing corruption 

and predatory activity. In a famous paper written in 1993, 

Akerlof and his coauthor, economist Paul romer, dispensed 

with the euphemisms and simply called it “looting.” The 

paper was written in the aftermath of a spate of financial cri-

ses during which private investors left the government with 

the responsibility for extensive debt. Akerlof says, “of course 

we were very much motivated by the savings and loan crisis” 

in the United States in the early 1990s. 

Akerlof and romer wrote that the savings and loan “fiasco” 

occurred because regulators hid the true extent of the prob-

lem, Congress pressured regulators to go easy on favored 

constituents and big donors, and lobbyists succeeded in pre-

venting corrective action until the problem was so large it 

had to be passed on to the general public. They concluded 

that “now we know better. If we learn from experience, his-

tory need not repeat itself.”

Unfortunately, events since Akerlof and romer wrote their 

paper read, as david leonhardt put it in The New York Times, 

“like a sad coda to the ‘looting’ paper.” In the early 2000s, 

scandals engulfed corporations like Enron. Inadequate regu-

lation of subprime lending and outright fraud are now widely 

accepted to have been a trigger for the global financial crisis 

and the Great recession of 2007–09. romer now recalls that 

just as they were done writing their paper in 1993, Akerlof 

told him that the next candidate for looting would be an 

obscure little market called “credit derivatives.”

Asked to summarize his view of government policies over 

the past 30 years, Akerlof says with characteristic understate-

ment: “let’s just say that the government has had mixed suc-

cess in creating a happy home.” 

ivy league

In his 2001 Nobel lecture, Akerlof describes his own life as 

a child and young man as mostly a happy one, but subject 

to the vicissitudes of his father’s career. Akerlof remem-

bers thinking that “if my father lost his job, and my family 

stopped spending their money, then another father would 

lose their job and so on. The economy would spiral down-

ward.” Worries about his father’s job prospects may explain, 

he wrote in the lecture, why “in some sense I began work on 

unemployment theory when I was 12. Fifty years later I am 

still mulling over the same subject.”

Akerlof went to Yale for his undergraduate education; 

he had “no choice,” he says, because his father had been 

an assistant professor there and his brother went to Yale as 

well. In addition to taking courses in economics and math, 

he worked on the Yale Daily News. He says it “dominated his 

life.” He tried to make the News less of an official organ and 

more of a newspaper devoted to student issues and features 

of human interest: “I wanted it to be less solemn and more 

serious.” despite his enthusiasm and hard work, however, he 

was denied election to the News board in his junior year. 

In his Nobel lecture, he said that this denial may have been 

because “I am not accurate regarding facts.” But Akerlof told 

F&D that his “statement [in the lecture] perhaps leaves a wrong 

impression about me.” He says that he is careful with the “facts 

that matter” and that his research has always been guided by 

trying to explain facts: “Why is there unemployment? Why do 

people report that they have trouble selling their houses? Why 

are some people poor? Why do people procrastinate? Why do 

people act up? Why do entire nations act up?”

After Yale, Akerlof headed for graduate work at MIT, which 

boasted a cast of stellar professors, such as robert Solow (see 

F&D, March 2011), and brilliant students—including Joseph 

Stiglitz (see  F&D, december 2009), who later shared the 

Nobel Prize with Akerlof. Princeton University’s Avinash 

dixit (see  F&D, december 2010), also a contemporary of 

Akerlof’s at MIT, says that “[George] posed questions that no 

one else would. And just when you were thinking that only 

a damn fool would ask a question like that, he produced a 

beautiful answer that changed your perspective . . . The com-

bination of daring questions and beautiful answers is what 

makes George the successful contrarian he is.” 

Berkeley bound

Since 1966, much of Akerlof’s career has been as a profes-

sor at the University of California, Berkeley. As with Yale, 

there is a family association; his great-grandfather gradu-

ated from Berkeley in 1873. When he won the Nobel in 2001, 

Akerlof gave the prize money to Berkeley: “I did that because 

I felt that they had supported me well and I wanted to show 

how grateful I was.” Christina romer, a fellow professor at 

Berkeley, says that “George is a kind, generous, and enthusi-

astic person who loves economics. He contributes immeasur-

ably to the department by simply being the kind of person 

he is.” She adds that his “teaching evaluations are simply off 

the charts.” Shiller says that Akerlof is like a father toward the 

graduate students he supervises: “He advises them to be nice 

Unemployment is the topic that has 

motivated him the most.



Finance & Development

 June 2011   

5

when they go on the job market. The people interviewing 



you are hiring you to be a colleague, he tells them, and they 

want to see that you are a nice person.”

While an academic at heart, Akerlof has maintained close 

links with the policy world. during the 1970s, he worked 

for a year each at the Council of Economic Advisers (CEA) 

and the Federal reserve. Barry Chiswick, a labor economist 

and currently department chair at The George Washington 

University, was at the CEA at the same time. In his Nobel 

lecture, Akerlof credits Chiswick with teaching him empiri-

cal economics. Chiswick tells F&D that “it is very gracious of 

George to have said that,” but “it was a two-way street—All 

of us at CEA learned from George’s unique basket of skills.” 

He recalls Akerlof as being very engaged with the issue of 

teenage unemployment, a problem in the 1970s as it is today. 

“George was concerned that if young people miss out and 

don’t get a good first job that it would be taken as a negative 

signal that could affect them for life,” says Chiswick.

In addition to these stints at U.S. government agencies, 

Akerlof has maintained a long-term association with the 

Brookings Institution. Since September 2010 he has been a 

senior resident scholar in the IMF’s research department. 

Blanchard says that “having George in our midst would be a 

boon at any time; but his presence is particularly welcome at 

the moment, when the IMF needs creative thinking on many 

fronts, from tackling the unemployment crisis to the design 

of financial regulation.”

lemons

While unemployment is the topic that has motivated him the 



most, it is his 1970 article showing how markets might break 

down in the presence of asymmetric (or unequal) informa-

tion that won him the Nobel Prize. Indeed, if you play a 

game of word association with an economics Phd and say 

“Akerlof,” chances are the response will be “lemons.” This is 

because the example Akerlof gave was of used car markets, 

where sellers have better knowledge of whether their car is a 

good one or a “lemon.” The buyers’ best guess is that the car 

is of average quality, so they will only be willing to pay the 

price of a car of average quality. This means, however, that 

owners of good cars will not place their cars in the used car 

market. But that in turn lowers the average quality of cars on 

the market, causing buyers to revise downward their expecta-

tions of quality. Now even owners of moderately good cars 

are unable to sell, and so the market spirals toward collapse. 

Akerlof says that the problem dates back to one that has 

confronted horse traders over the ages: “If he wants to sell 

that horse, do I really want to buy it?” But problems of asym-

metric information are present in most markets, particularly 

in financial markets. “This [recent financial] crisis gave us 

glaring examples,” says Akerlof. “Ordinary people thought 

they were buying homes, not the complex derivatives that 

they later realized they had ended up buying.” 

Akerlof says he chose the example of used cars to make his 

paper “more palatable” to U.S. readers. But his interest in the 

subject had been triggered when, during his stay in India in 

1967–68, he noticed people’s difficulty obtaining credit. He 

kept this example in the paper, along with sections on how 

the “lemons principle” could also explain why the elderly 

had trouble obtaining insurance and why minorities had 

difficulty obtaining employment. All this proved too exotic 

for much of the academic market of the time; the paper was 

turned down by three leading journals before it was finally 

published in the Quarterly Journal of Economics. 

Today, the questions Akerlof tackled in the “lemons” paper 

are a staple of the academic diet. And Akerlof himself con-

tinues to push the frontiers on the study of such questions, 

most recently in Identity Economics, coauthored with rachel 

Kranton, then at the University of Maryland. Akerlof’s son, 

robby, carries on the tradition. A graduate of Yale—where 

Shiller was one of his professors—and Harvard, he is study-

ing questions such as why corruption and the tolerance of it 

vary across corporations; what managers can do to increase 

the legitimacy of their authority (paying efficiency wages 

turns out to be one option); what accounts for an oppo-

sitional culture where minorities disparage the majority 

and are disparaged in turn; and what fuels protracted feuds 

between two parties.

oh finally!

So here at long last is the procrastination story. Akerlof wrote 

a 1991 essay, “Procrastination and Obedience,” in which he 

argues that studying the habit could explain phenomena such 

as substance abuse and inadequate savings.

In the essay, Akerlof tells of having procrastinated for over 

eight months before sending back a box of clothes from India 

to the United States. The box belonged to Joseph Stiglitz, who 

had left it behind in India when visiting. “Each morning . . .

I woke up and decided that the next day would be the day to 

send the Stiglitz box,” Akerlof wrote. reflecting on the story, 

Akerlof told F&D that “on things that really matter” he is not 

a procrastinator.

“Joe didn’t really need his box. If I had thought he needed 

it, he would have got it.”  n

References: 

Akerlof, George A., 1970, “The Market for ‘Lemons’: Quality 

Uncertainty and the Market Mechanism,” Quarterly Journal of 

Economics, Vol. 84, No. 2, pp. 488–500.

———, 1991, “Procrastination and Obedience,” American Economic 

review, Vol. 81, No. 2, pp. 1–19.

———, and Rachel E. Kranton, 2010, Identity Economics: How Our 

Identities Shape Our Work, Wages, and Well-Being (Princeton, New 

Jersey: Princeton University Press).

Akerlof, George A., and Paul M. Romer, 1993, “Looting: The Economic 

Underworld of Bankruptcy for Profit,” Brookings Papers on Economic 

Activity, Vol. 24, No. 2, pp. 1–73.

Akerlof, George A., and Robert J. Shiller, 2009, Animal Spirits: How 

Human Psychology drives the Economy, and Why It Matters for Global 

Capitalism (Princeton, New Jersey: Princeton University Press).

Akerlof, George A., and Janet Yellen, 1988, “Fairness and 

Unemployment,” American Economic review, Vol. 78, No. 2, pp. 44–49.

Leonhardt, David, 2009, “The Looting of America’s Coffers,” The New 

York Times, March 10.



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