S e c o n d e d I t I o n 1 Reading for the Real World 1

crop up
in the top five companies year 
after year.
Reading Time
_______ minutes _______ seconds
550 words
27
analyst --- a person who studies trends in a particular field
30
revenue --- profit; income
31
securities analyst --- a person who studies stocks and the stock market
34 
respondent --- a person giving answers
38
privately held --- owned by one person
45
primarily --- mainly; for the most part
50 
crop up --- to appear; to show up
145

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R 
eading Comprehension
146
A
Mark each statement as either true (T) or false (F) according to the 
reading.
 1.
____ People use company ratings to make investment decisions.
 2.
____ Only public and private companies are rated.
 3.
____ One of the most important things used to rank a company is 
its financial performance.
 4.
____ Wal-Mart is considered one of the top companies in the world.
B
 
Choose the best answer.
 1.
What is NOT a reason for ranking companies? 
a. To help people make investments
b. To let companies know how well they are doing
c. To help companies make business decisions
d. To help companies make marketing decisions
 2.
Fortune’s
Most Admired Company ranking is based on what survey?
a. A survey of entry-level workers
b. A survey of high-ranking business people
c. A survey of marketing analysts
d. A survey of customers
 3.
In which list is General Electric usually a top company?
a. 
Fortune’
s Global Most Admired
b. 
Fortune’
s Global 500
c. 
Business Week’
s Global 1000
d. All of the above