S e c o n d e d I t I o n 1 Reading for the Real World 1


Another criterion for determining a company’s performance is to evaluate their  market performance. 6



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topnotchenglish Reading for the Real World 1

5.
Another criterion for determining a company’s performance is to evaluate their 
market performance.
6.
Investors and lenders want companies to be rated.
Rating Companies
Reasons Why Companies are Rated 
Methods for Rating
Fill in the blanks in the table with the sentences below according to the 
category they belong to. Use each sentence only once.


148
5
10
15
20
0
5
0

upplemental Reading

ince 1999, the US magazine 
Forbes
has published a special list of the 
“best” companies around the world: the A-list of Best Big Companies. 
One of the first requirements is that a company must have over US $5 
billlion in sales per year. Next, 
Forbes
looks at the company’s history over the past 
five years. Only companies with stable growth of sales and solid stock prices 
remain on the list.
In looking at the list of companies selected by 
Forbes
, it appears businesses 
worldwide are not really equally represented. For example, a person might 
assume that the number of companies from a country should be related in some 
way to that country’s economic power. But companies from the United States 
and Europe seem overly represented on 
Forbes
’ A-list. Companies from the 
United States and Europe represent 85 percent of the companies on the list! 
Why are Asian companies underrepresented on this list?
Actually, there are several reasons business analysts have suggested to 
account for this underrepresentation. Most of these reasons are related to the 
“bad” business practices of many Asian companies. For example, companies that 
hire relatives or friends as managers typically do not have stable growth. They 
usually fail. Both the legal and political systems in some 
countries allow businesses to operate in ways considered 
unethical. Such practices make these 
companies poor choices for investors and 
thus remove these companies from 
Forbes
’ 
A-list.
Where Are the Asian Companies?
Discussion
Discuss the following questions.
1.
Do you agree with how 
Fortune
and 
Business Week
rank companies? 
Why or why not?
2.
What do you think is the most important thing to consider in order to 
have a successful company?
Track 48

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