S e c o n d e d I t I o n 1 Reading for the Real World 1

Exporting Beauty
Discussion
Discuss the following questions.
1.
The reading says that the “hourglass” body shape for women is preferred by men. 
What type of body shape for men do you think is preferred by women? Why?
2.
Which of the two studies from the first reading do you find more convincing? 
Why?
Track 42

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Vocabulary Preview
 
Match each word or phrase with the correct definition.
1.
crack down 
a.
a slippery material made from oil
2.
grease 
b.
to endure; to put up with
3.
harassment 
c.
to enforce a law or rule more strongly
4.
sensitive 
d.
to add in order to make bigger or better
5.
supplement 
e.
aware; careful of
6.
tolerate 
f.
an action meant to bother, disturb, or annoy
Pre-Reading Questions
Think about the following questions.
1.
What are some cultural differences that you know about between 
countries?
2.
What happens when people don’t understand each other’s cultural 
differences?
3. 
Are there any cultural differences in business?
Bribery or 
Business as Usual?
 
C ro s s - C u l t u r a l V i e w p o i n t s 2
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Bribery or Business as Usual?
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C 
ross-cultural researchers and trainers often advise those traveling 
through or working in another culture to be sensitive to cultural 
differences. Implied in this sensitivity is the suggestion to accept 
behaviors of the new culture even if they seem strange or wrong. In cross-cultural 
contact, right and wrong may be understood differently by the two cultures.
According to this view of