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13
Coffee and banana (table)
The tables below give information about sales of Fairtrade*-labelled coffee and bananas in
1999 and 2004 in five European countries.
The tables show the amount of money spent on Fairtrade
coffee and bananas in two
separate years in the UK, Switzerland, Denmark, Belgium and Sweden.
It is clear that sales of Fairtrade coffee rose in all five European countries from 1999 to
2004, but sales of Fairtrade bananas only went up in three out of the five countries.
Overall, the UK saw by far the highest levels of spending on the two products.
In 1999, Switzerland had the highest sales
of Fairtrade coffee, at €3 million, while
revenue from Fairtrade bananas
was highest in the UK, at €15 million. By 2004,
however, sales of Fairtrade coffee in the UK had risen to €20 million, and this was over
three times higher than Switzerland’s sales figure for Fairtrade coffee in that year. The
year 2004 also saw dramatic increases in the money spent
on Fairtrade bananas in the
UK and Switzerland, with revenues rising by €32 million and €4.5 million respectively.
Sales of the two Fairtrade products
were far lower in Denmark, Belgium and Sweden.
Small increases in sales of Fairtrade
coffee can be seen, but revenue remained at €2
million or below in all three countries in both years. Finally, it
is noticeable that the
money spent on Fairtrade bananas actually fell in Belgium and Sweden.
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