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TadqiqotlariMarketing tadqiqotlari-2019 darslik103
Chapter 5 .
CLASSIFICATION AND TYPES OF MARKETING
RESEARCH
105
5.1.
Types of marketing research
105
5.2.
Directions of marketing research
108
5. 3.
Marketing-mix-4P model
111
5. 4.
The Importance of Statistical Analysis in Marketing Research
112
5.5.
Statistical support of marketing research
118
Questions for control and feedback ..........................................
121
Chapter 6.
METHODS OF INFORMATION COLLECTION IN
MARKETING RESEARCH
122
6.1.
Information system in marketing and the role of information
system in enterprise development
122
6.2. Values collection of information in conducting marketing
research
128
6.3.
Directions of data collection for marketing research
130
6.4.
Formation of information collection
133
6.5.
Primary and secondary information
136
6.6.
Information Collection Methods
143
Questions for control and feedback ..........................................
148
Chapter 7.
ANALYSIS
METHODOLOGY
IN
MARKETING
RESEARCH: PRINCIPLES AND METHODS
149
7.1.
The importance of economic analysis in marketing research
149
7.2.
Objectives of marketing research analysis
151
7.3.
Methods of marketing analysis
155
7.4.
Micro and macro environment in marketing research
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