216 10.2.
Scope and characteristics of the consumer market
218 10.3.
Model of customer behavior, its characteristics and factors
affecting it
222 10.4.
Motivators shopping
227 10.5.
Consumer rights
233 Questions for control and feedback ..........................................
235 Chapter 11. ORGANIZATION OF MARKETING RESEARCH IN THE INTERNET NETWORK 236 11.1.
The role of the Internet in development and marketing research
236 11.2.
Using information of the universal type of spider in the
research of marketing decisions
240 11.3.
Types of research on the Internet and their classification
242 11.4.
The study of customer behavior on the Internet
248 11.5.
Internet and Email Service
254 Questions for control and feedback ...................
256 Chapter 12. MEASUREMENT AND SCALE IN MARKET RESEARCH 257
14
12.1.
The concept and essence of measurement and scale
257 12.2.
Main types of scales
261 12.3.
Comparison of scaling methods
265 12.4.
Comparison of methods of economic analysis in marketing
research
268 Questions for control and feedback ...........................................
272
