Money
Matters
Mass media refers to a diverse array of media technologies that
reach a large audience via mass communication. The
technologies through which this communication takes place
include a variety of outlets.
Copy of a newspaper (El Universo), an example of mass media.
Broadcast media transmit information electronically via media
such as films, radio, recorded music, or television. Digital
media
comprises
both
Internet
and
mobile
mass
communication. Internet media comprise such services as
email, social media sites, websites, and Internet-based radio
and television. Many other mass media outlets have an
additional presence on the web, by such means as linking to or
running TV ads online, or distributing QR codes in outdoor or
print media to direct mobile users to a website. In this way,
they can use the easy accessibility and outreach capabilities the
Internet affords, as thereby easily broadcast information
throughout many different regions of the world simultaneously
and cost-efficiently.