The Ten Times Rule: The Only Difference Between Success and Failure

4. Love Challenges
Whereas many people loathe challenges—and use them as reasons to sink
further into indifference—highly successful individuals are compelled and
invigorated by challenges. The idea of being overwhelmed, I believe, is the
result of never taking enough action to generate enough winning. Success begets
more success, and losses increase your chances of more losses. Challenges are
the experiences that sharpen successful people's abilities. To achieve your goals,
you have to get to a place where every challenge becomes fuel for you. Life can
be quite brutal, and people can incur a fair amount of losses over time. Many get
to a point where every new challenge they face automatically equals a loss in
their mind. There are ways to rehabilitate yourself, however, so that the
hardships you've experienced throughout your life no longer rob you of the
chance to approach new challenges with gusto and excitement.
When you are able to develop a more positive outlook, you begin to see a
challenge as stimulation to engage—rather than as an excuse to avoid something.
You have to reeducate yourself on the notion of this thing called a “challenge”—
and know that every challenge provides an opportunity to win. And don't kid
yourself—winning in life is vital. Every minute of every day, your mind is
automatically keeping a running tab on your wins, losses, and ties—and is doing
so based on what you know to be your full potential. The more you win in life,
the higher your potential will be—and the more you will grow to love
challenges.
5. Seek to Solve Problems
Successful individuals love to seek out problems because they know that almost
every problem is universal in some way or another. Some industries actually
create
problems so that they can “solve” them by way of selling their products to
you. (Think of all the things you've purchased over the years because you
“needed” them. Did you really? Or were you convinced that they would solve
some problem you may or may not have had?) Flu shots are a great example.
Many people think they are necessary, but medical opinion is divided on this
matter. Problems for the successful are like a meal to the hungry. Give me a
problem—any problem—and when I solve it, I will be rewarded and I may
become a hero. The bigger the problems—and the more people who benefit from
the solution—the more powerful your success will be. You get yourself on the
successful list by seeking problems to solve—for your company, employees,

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customers, the government—whatever they may be and wherever they might
exist. The world is filled with people who have—and who unfortunately, cause
—problems. One of the fastest and best ways to separate yourself from the
masses is to establish yourself as someone who makes situations better, not
worse.