Theory, myth, and ideology



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POST-INDUSTRIAL SOCIETY

77

Cowgirls are in service industries. What useful light can any calcula-



tion of how many "workers" may be placed in such a loose category

shed on social structure? Nor are the categories of classification in-

herently stable. A semi-literate youth packing coke bottles in a Coca-

Cola plant is a production worker, but a week later the same youth

refilling a coke machine in an office will probably be classified as a

service worker. What does his movement from one such job to

another tell us about the nature of society?

Several facts seem to be clearly established. More workers can be

classified as being in the service industries than ever before, probably

a majority in the United States are so classifiable. Most of them are in

jobs which require low skill levels, probably becoming lower."

Because of lower productivity in the service industries, however, their

contribution to the Gross National Product and the share of the con-

sumer dollar they receive does not match their numbers. Virtually all

of the expansion of the service industries has been at the expense—in a

statistical rather than a historical sense—of agriculture; there are vir-

tually as many "industrial" workers as ever in such representative

modern nations as Britain, France, Japan and the United States." In a

political context, it can be argued that we are not becoming a white-

collar nation, much less one dominated demographically by a

technically expert middle class, but still have a "working class" ma-

jority." The issue is complicated by the fact that there exists in

America (and probably to a lesser extent elsewhere) a growing "pink

collar" proletariat of underpaid female workers, largly but by no

means exclusively in the "service" industries."

Is booming education a harbinger of rising skill levels and the in-

creasing importance of theoretical knowledge?" College enrollments

42. This is the whole thrust of Braverman, 



op. cit., passim, 

who holds, following a

position first staked out by Charles Babbage, inventor of the principle of the computer,

that this is necessarily so. Garshuny argues that skill levels may be decreasing, but not as

a matter of necessity, 

op. cit., Pp. 114-136. Kumar, op. cit., 

tends to agree with Braver-

man, see especially Pp. 205-219.

43. Robert Heilbroner makes this point in 



Business Civilization in Decline 

(New


York: W.W. Norton, 1976) P. 66. See also his "Economic Problems of a 'Post-

Industrial Society,' " 



Dissent 

XX (1973) P. 164.

44. See Andrew Levinson, 

The Working-Class Majority 

(New York: Penguin

Books, 1974).

45. Louise K. Howe, 



The Pink Collar Worker 

(New York: Putnam, 1977).

46. Heilbroner argues that while specialized knowledge may be increasing, in-

dividuals as such may be less and less knowledgable about the world in general. 



Business


78

THE POLITICAL SCIENCE REVIEWER

are leveling off, subject to sharp marginal fluctuations, and among

white males probably decreasing. The universities—indeed, schools

generally—exist as much to keep young people out of the job market

as to prepare them for it.' Unemployment and underemployment of

college graduates and professionals are increasing problems in the

United States and in many other industrial and even underdeveloped

nations.

Is the importance of theoretical knowledge increasing in society?

This is almost impossible to measure, but some suggestive indicators

exist. If this were the case it would be hard to account for increasing

worries voiced by American leaders about the inability of the United

States to compete with other nations technologically or in terms of

productivity." Alarm over the low level of government and industry

support for basic science and R and D is constantly heard, and even if

one discounts for the self-serving nature of many of these complaints,

they would seem to indicate the existence of a real problem. If we are

becoming a post-industrial society we may also be becoming the first

stagnant one.

What is true of the United States seems to be true of other can-

didates for post-industrial status as well. The phenomenon of the ap-

parent growth of the service industries is virtually universal, but so is

the possibility of objecting to giving these statistics the meaning at-

tached to them in terms of their alleged social and political implica-

tions. A careful study of the British economy shows that while a grow-

ing number of workers are employed in providing services the share of

the consumer dollar going to products rather than services has in-

creased in the past ten years." While some nations are growing in

technological and scientific strength, problems of employment for

highly skilled graduates appear to be almost universal. In all nations

Civilization in Decline, op. cit., 

P. 70. Also "Economic Problems of a Post-Industrial

Society," in Morley, 

op. cit., 

P. 27. See also Burke D. Grandjean, "The Division of

Labor, Technology, and Education: Cross-National Evidence," 

Social Science Quarter-

ly 55 

(1975): Pp. 297-309, which argues that advanced education bears little relationship

to either technology or the division of labor in society. See also Kumar, 

op. city., 

Pp.


219-230.

47. Kumar, 



op. cit., 

Pp. 255-257.

48. On the American position in the world see Basiuk, 

op. cit., 

Pp. 41-59 and Victor

Ferkiss, "The Future of American Technology," in William B. Pickett, (ed.)

Technology at the Turning Point 

(San Francisco: San Francisco Press, 1977) Pp. 63-75.

49. Gershuny, 

op. cit., passim, 

also Gershuny, "Post-Industrial Society: The Myth

of the Service Economy," 

Futures 

9 (1977): Pp. 103-144 and "The Self-Service

Economy," 

New Universities Quarterly 

32 (1977-78): Pp. 50-66.




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