Toshkent davlat iqtisodiyot universiteti

Otvetstvenniy redaktor d.e.n., prof. ________Банковский менеджмент и 
маркетинг: Uchebnoe posobie. – T.: TSEU, 2019. -175 s. 
Resenzenti: dots. Raximova X. BMA, 
 
 
dots. Toymuxamedov I.R., TSEU 
 
A.A.Azlarova, M.M. Abduraxmanova. Bank Management and Marketing: Text-
book. – T.: TSEU, 2019. -201 p. 
This tutorial discusses the subject, object and method of banking management and 
marketing, the theoretical foundations and development of banking management, the legal 
foundations of banking management, the essence of management decisions and requirements, the 
basics of managing the activities of commercial banks. corporate governance, corporate 
governance models in banks and their features, financial management in commercial banks, 
personnel management system and its features, the importance of marketing and the activities of 
commercial banks, banking products, services market, economic content and the formation of 
interbank competition, strategic planning of banks. 

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The textbook is based on a typical curriculum for graduate students and teachers, 
researchers, managers and specialists 
UDK 338.24:339.138(07) 
BBK 65.050.5(2)2 
© Iqtisodiyot, 2019
. 

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5 
MUNDARIJA 
 
KIRISh...........................................................................................................7 
1-bob.
Bank 
menejmenti 
va 
marketingi 
fanining 
predmeti 
......................9 
1.1. 
Bank 
menejmenti 
va 
marketingi 
fanining 
predmeti 
va 
vazifalari..............9 
1.2. 
Banklar 
va 
bank 
faoliyatida 
menejmentning 
zarurligi.............................12 
1.3. 
Bank 
menejmentining 
nazariy 
asoslari....................................................15