speaking
tasks develop oral skills through quizzes, discussions,
information-gap and problem solving activities.
•
The
writing
tasks include describing objects and diagrams, summarizing texts,
writing essays with pros and cons, making predictions, writing posts for online
forums, writing emails, faxes and letters, etc.
―Financial and business English‖ does not require specialist knowledge of
business, but it is advisable for teachers and students to understand the basic
concepts and terminology of each unit.
3
CONTENTS
LESSON 1 Industries and companies…………………………………………….4
LESSON 2 Globalization…………………………………………………………10
LESSON 3 Corporate strategy and structure…………………………………….16
LESSON 4 Managing people……………………………………………………..22
LESSON 5 Operations management……………………………………………..28
LESSON 6 Production………………………………………………………..…33
LESSON 7 Marketing…………………………………………………………...39
LESSON 8 Distribution and promotion……………………………………..….45
LESSON 9 Accounting and financial statements………………………………..51
LESSON 10 Financial market………………………………………………….…57
LESSON 11 Human resources…………………………………………………...62
LESSON 12 Information communication technologies………………………....68
LESSON 13 Advertising………………………………………………………….73
LESSON 14 Presentation skills……………………………………………..…..79
LESSON 15 Competition and competitiveness…………………………………86
LESSON 16 Business ethics……………………………………………………...92
LESSON 17 Social English and cultural awareness…………………………….98
LESSON 18 Business careers…………………………………………………..103
Grammar reference……………………………………………………………...109
Glossary………………………………………………………………………….118
Tapescripts……………………………………………………………..............128
Answer key………………………………………………………………………142
References
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