Universiteti xabarnomasi



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ATLAS.ti Analysis. 
To analyze the interview transcripts, literature 
review findings, and online survey, we used ATLAS.ti, a software 
program that facilitates qualitative data analysis. The software allowed 
us to code and organize the data, identify themes and patterns, and 
generate visualizations of the data. 
We followed a four-step process in our ATLAS.ti analysis. First,
we prepared the data by importing the interview transcripts into 
ATLAS.ti and creating a codebook that included codes for each research 
question and emergent themes. Second, we coded the interview 
transcripts and literature review findings using the codebook, with two 
researchers independently coding the data to ensure reliability. Third, 
we analyzed the data by generating frequency tables and visualizations 
of the coded data, including word clouds, concept maps, and network 
diagrams. We also conducted a content analysis to identify the most 
salient themes and patterns in the data. Fourth, we interpreted the data 
using the visualizations and content analysis to develop the 
conceptualization of network analysis in social media research for 
entrepreneurship development. 
We also used linguistic and thematic methods of data analysis 
proposed by (Muhammadolimovna, 2022; Muhammadolimovna, 2023; 
Shakirova and etc., 2020; Qizi A., 2022; Eshbayev and etc., 2021; 
Абдурашидова, 2022). 
Research results. 
Our study aimed to conceptualize social media 
research for entrepreneurship development based on the network 
analysis. The literature review identified key influencers, communities, 
and sentiment patterns in social media research for entrepreneurship 
development. The online survey found that social network analysis was 
the most commonly used technique in entrepreneurship development, 
and identified the top challenges faced by entrepreneurshipes in using 
social media research. The ATLASti analysis of stakeholder interviews 
and online survey data identified key themes and patterns in social 
media research for entrepreneurship development. 

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