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![](/i/favi32.png) Universiteti xabarnomasi13-6-PBATLAS.ti Analysis.
To analyze the interview transcripts, literature
review findings, and online survey, we used ATLAS.ti, a software
program that facilitates qualitative data analysis. The software allowed
us to code and organize the data, identify themes and patterns, and
generate visualizations of the data.
We followed a four-step process in our ATLAS.ti analysis. First,
we prepared the data by importing the interview transcripts into
ATLAS.ti and creating a codebook that included codes for each research
question and emergent themes. Second, we coded the interview
transcripts and literature review findings using the codebook, with two
researchers independently coding the data to ensure reliability. Third,
we analyzed the data by generating frequency tables and visualizations
of the coded data, including word clouds, concept maps, and network
diagrams. We also conducted a content analysis to identify the most
salient themes and patterns in the data. Fourth, we interpreted the data
using the visualizations and content analysis to develop the
conceptualization of network analysis in social media research for
entrepreneurship development.
We also used linguistic and thematic methods of data analysis
proposed by (Muhammadolimovna, 2022; Muhammadolimovna, 2023;
Shakirova and etc., 2020; Qizi A., 2022; Eshbayev and etc., 2021;
Абдурашидова, 2022).
Research results.
Our study aimed to conceptualize social media
research for entrepreneurship development based on the network
analysis. The literature review identified key influencers, communities,
and sentiment patterns in social media research for entrepreneurship
development. The online survey found that social network analysis was
the most commonly used technique in entrepreneurship development,
and identified the top challenges faced by entrepreneurshipes in using
social media research. The ATLASti analysis of stakeholder interviews
and online survey data identified key themes and patterns in social
media research for entrepreneurship development.
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