Universiteti xabarnomasi

Literature review. 
Social media platforms have transformed the 
way entrepreneurshipes interact with their customers, stakeholders, 
and competitors (Kietzmann and etc., 2019). As a result, social media 
research has become an important tool for entrepreneurshipes to 
understand their customers and competitors better. However, there is 
a lack of a unified definition or understanding of social media marketing 
and its impact on entrepreneurship performance (Malthouse and etc., 
2019). This conceptual gap can be bridged by applying network analysis 
to social media research. 
Recent studies have explored the application of network analysis 
to social media research. For instance, (Alalwan and etc., 2020) 
conducted a systematic review of network analysis in social media 
marketing research and identified various types of network analysis 
techniques, including social network analysis, sentiment analysis, and 
content analysis. The authors highlighted the potential of network 
analysis to identify key influencers, communities, and sentiment 
patterns in social media. 
Similarly, (Li and etc., 2021) proposed a network analysis 
framework for understanding online brand communities' dynamics. The 
authors used network analysis to analyze user-generated content in 
online brand communities and identified various community roles, 
including creators, contributors, and lurkers. The authors highlighted 
the importance of understanding these community roles to develop 
effective social media marketing strategies. 
Moreover, network analysis has been applied to study the impact 
of social media on entrepreneurship performance. For instance, 
(Gummerus and etc., 2021) conducted a longitudinal study of the impact 
of social media on firm performance and found a positive relationship 
between social media activity and financial performance. The authors 
also identified the importance of network centrality and tie strength in 
explaining the impact of social media on firm performance. 
Other studies have explored the role of social media in 
entrepreneurship development. For instance, (Kwon and etc., 2019) 
proposed a conceptual framework for understanding the role of social 
media in international entrepreneurship development. The authors 
used network analysis to identify key actors and relationships in 
international entrepreneurship networks and highlighted the 
importance of social media in facilitating communication and 
collaboration among actors in these networks (Sharopova, 2021; 
Sharopova, 2023; Sharopova, 2019).
Overall, the literature suggests that network analysis is a useful 
tool for understanding social media research in entrepreneurship 
development. 
By 
applying 
network 
analysis 
techniques,