Universiteti xabarnomasi

 
 
QO‘QON UNIVERSITETI XABARNOMASI 
 
 
 KOKAND UNIVERSITY HERALD 
 
 
ВЕСТНИК
 
КОКАНДСКОГО
 
УНИВЕРСИТЕТА
 
 

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entrepreneurshipes can identify key influencers, communities, and 
sentiment patterns in social media and develop effective social media 
marketing strategies (Sharopova, 2021). Furthermore, network analysis 
can help entrepreneurshipes understand the impact of social media on 
firm performance and facilitate communication and collaboration 
among actors in international entrepreneurship networks. 
Research methodology. 
Our study employs a mixed-methods 
approach that combines aforementioned literature review, stakeholder 
interviews, online survey, and ATLAS.ti analysis to explore the network 
analysis-based conceptualization of in social media research for 
entrepreneurship development. We argue that this approach enables a 
rigorous and comprehensive investigation of the theoretical and 
practical implications of network analysis in this domain. 
Stakeholder Interviews. 
To obtain insights from industry experts 
and academic scholars, we conducted semi-structured interviews with 
10 stakeholders with expertise in social media research and 
entrepreneurship development. The stakeholders were selected 
through purposive sampling and invited to participate in the study via 
email. The interviews were conducted virtually, recorded, and 
transcribed verbatim for analysis. 
The interview questions were designed to elicit stakeholders' 
perspectives on the use of network analysis in social media research for 
entrepreneurship development, including its benefits, limitations, and 
potential applications. The questions also addressed the stakeholders' 
experiences with network analysis tools, techniques, and software. 
The interviews were transcribed, and data analysis was 
conducted using ATLAS.ti. The findings from the stakeholder interviews 
were used to inform the survey questions and to identify key themes 
for the network analysis. 
Online Survey. 
The online survey aimed to gather quantitative 
data from a larger sample of professionals in various industries. The 
survey questions were developed based on the findings from the 
stakeholder interviews and the literature review (See Appendix 1). 
The survey was distributed through professional networks and 
social media channels, and a total of 200 responses were collected. The 
survey questions focused on the types of social media research used by 
entrepreneurshipes, the challenges they faced, and the potential 
benefits. 
Data analysis was conducted using ATLAS.ti software, and the 
findings were used to identify key themes and patterns in social media 
research in entrepreneurship development. The survey results were 
also used to inform the network analysis.
Overall, the survey integrated with stakeholder interviews 
provided a comprehensive understanding of social media research in 
entrepreneurship development and helped identify key themes for the 
network analysis. The mixed-methods approach allowed us to gather 
both qualitative and quantitative data, providing a more complete 
picture of the topic.