Universiteti xabarnomasi

1.1
 
Online Survey. 
The online survey gathered data from 200 
professionals in various industries on their use of social media research 
in entrepreneurship development. The survey found that social network 
analysis was the most commonly used technique, followed by sentiment 
analysis and content analysis. The survey also identified the top three 
challenges faced by entrepreneurshipes in using social media research: 
data overload, lack of expertise, and difficulty in measuring the impact. 
1.2
 
ATLAS.ti Analysis. 
The ATLAS.ti analysis of the stakeholder 
interviews and online survey data identified key themes and patterns in 
social media research for entrepreneurship development. The analysis 
revealed that entrepreneurshipes primarily use social media research 
for market research and competitive analysis. The analysis also 
identified influencers, communities, and sentiment patterns. 
1.3
 
Network Diagram. 
Based on the literature review, online 
survey, and ATLAS.ti analysis, a network diagram of conceptualization 
was developed (see Figure 1). The diagram illustrates the key concepts 
and topics in social media research for entrepreneurship development. 
The diagram highlights the importance of understanding these concepts 
and topics for effective social media research in entrepreneurship 
development.

---

~ 14 ~ 
Figure 1. Network diagram of conceptualizing social media research in entrepreneurship development
Overall, the results of the literature review, online survey, and 
ATLAS.ti analysis provide a comprehensive understanding of social 
media research in entrepreneurship development through network 
analysis. The network diagram of conceptualization illustrates the key 
concepts and topics in social media research for entrepreneurship 
development, providing insights for entrepreneurshipes to develop 
effective social media marketing strategies.