38 Questions for control and feedback
41 Chapter 2. ORGANIZATION OF MARKET RESEARCH 42 2.1.
Two areas of marketing research
42 2.2.
Comprehensive marketing research model
45 2.3
Different principles of marketing research
48 2.4.
Organizational structure of marketing research
56 Questions for control and feedback ..........................................
60 Chapter 3. PROCESSES AND PLANNING OF MARKETING RESEARCH 61 3.1.
Description of the general stages of marketing research
61 3.2.
General marketing research processes
64 3.3.
Identification of needs and motivation for marketing research
67 3.4.
Technology Development Marketing Plan
81 Questions for control and feedback ..........................................
87 Chapter 4. DETERMINATION OF THE PROBLEM IN MARKET RESEARCH 88 4.1.
The importance of identifying marketing research problems
88 4.2.
Market research to solve the problem
89 4.3.
Problems and their classification in marketing research
90 4.4.
The process of developing approaches and identifying
problems
96
12
4.5.
Problems associated with the identification of research
problems
99 Questions for control and feedback ...........................................
