WHAT PAY AND BONUSES ARE YOUR MARKETING TEAM EXPECTING
TO RECEIVE?
We surveyed marketing professionals working across the UK about their annual pay, benefits and incentives packages in advance of
the upcoming compensation round in 2015.
While 43% did not receive a payrise in 2014, and 47% did not receive a bonus, 75% of marketers expect to receive a salary rise in
2015 and 70% expect to receive a bonus.
The Robert Walters UK Job Index shows that the number of marketing roles advertised throughout 2014 increased, which is
forecast to continue into 2015. 22% of marketing professionals surveyed stated that they are planning to move jobs within the next
year, with 38% already looking for a new opportunity.
Percentage of marketing professionals
expecting a salary increase in 2015
n
75% expect to receive a salary increase
n
25% do not expect to receive a salary increase
SAlARY EXPECTATIONS IN 2015
The majority of marketing professionals have indicated that they anticipate a base salary increase in 2014. 62% are expecting a rise
of between 1% and 10%.
“Improved business confidence in 2014
meant that firms began re-investing in their
marketing teams. The greatest demand
was for mid-level marketers with sufficient
experience to add strategic commercial
value to companies. We expect competition
in the market to increase in 2015 as strong
marketers become even more sought after.”
Tim Gilbert, Director
GUIDE TO PAY & BONUS EXPECTATIONS
FOR MARKETING PROFESSIONAlS
of marketing
professionals are
expecting a higher
salary in 2015
75%
Request a salary survey and find out how much your employees think they are worth at
www.robertwalters.co.uk/salarysurveyrequest
Size of salary increase expected in 2015
40
35
30
25
20
15
10
5
0
None
1-3%
4-6%
7-10%
11-15%
16-20%
21-25%
26+%
Per
centage of r
espondents
Expected salary increase (as a % of base salary)
While 47% of marketers stated that they didn’t receive a bonus in 2014, 70% are expecting to receive a bonus in 2015. Over half are
anticipating a bonus of up to 15% of base salary.
Percentage of marketing professionals
expecting a bonus in 2015
n
70% expect to receive a bonus
n
30% do not expect to receive a bonus
BONUS EXPECTATIONS IN 2015
“In 2015 hiring managers should focus on
offering the most attractive compensation
and benefits packages they can or
they could struggle to attract and retain
the best marketing professionals. It is
likely that the strongest marketers will
be juggling multiple job interviews, so,
to capture the interest of candidates,
bonuses and benefits packages should be addressed
within the interview process.”
Ben Stevenson, Associate Director
of marketers
are expecting a
bonus in 2015
70%
of marketing professionals
are expecting to receive a
bonus of more than 10%
of base salary
26%
Size of bonus expected in 2015 (as a % of base salary)
50
40
30
20
10
0
None
1-5%
6-15%
16-25%
26+%
Per
centage of r
espondents
Expected bonus (as a % of base salary)
Almost half of marketers surveyed stated that they feel confident in the current jobs market
and are sure that they could find a new job easily if they were to look for a new opportunity.
of marketers feel
that they could easily
find a new job
48%
How confident are you in the
current jobs market?
n
48% I feel confident in the jobs market and I
feel sure that I could find a new job easily
n
36% I’m neither confident in nor worried about
the current jobs market
n
16% I’m concerned about the jobs market
and wouldn’t feel confident about finding a
new opportunity
CONFIDENCE IN THE JOBS MARKET
If you were to change jobs, which of
the following would be your primary
motivation for thinking about moving?
Career progression is the most commonly cited reason for marketing professionals
to want to change jobs. Almost 50% state that an opportunity that offered significant
development would tempt them to leave their current role.
It is clear that marketers are responding to improving job market conditions, with 37%
already looking for a new opportunity.
of marketing professionals
are currently looking for a
new job
37%
When are you next looking to
move jobs?
n
37% I’m already looking for a new opportunity
n
7% The next 3 months
n
6% The next 3-6 months
n
6% The next 6-9 months
n
3% The next 9-12 months
n
13% The next 1-2 years
n
28% I am not looking to change jobs in the
near future
n
31% A pay rise/change in compensation
package
n
49% Career progression
n
13% Improved work/life balance
n
7% Improved stability or job security
CHANGING JOBS IN 2015
MOTIVATION FOR MOVING JOBS
“As we head into 2015, it is
apparent that marketers have
more confidence in the jobs
market than they had last year,
with only 16% stating that they
are worried about the jobs market
and wouldn’t feel confident about
finding a new opportunity. With
career progression being the
main motivation for marketing
professionals to change jobs, it is
crucial for line managers to offer
career development to their marketing teams.”
Oli Templeton, Manager
Let us advise you on hiring the best marketing professionals. Contact
Ben Stevenson on
0207 509 8837 or
benjamin.stevenson@robertwalters.com.
of those who accepted
a counter offer returned
to the job market within
a year
50%
We asked marketing professionals if they had ever received a counter
offer from an employer when in the process of resigning from that
company. Of those who had received a counter offer, over 80% stated
that the offer encompassed a pay rise, and over a third of those were
additionally promoted. However, 64% of those did not accept the counter
offer, and 50% of those who did began looking for another opportunity
within one year.
COUNTER OFFERS TO RETAIN STAFF
“The latest results of the Robert Walters Pay and
Bonus Survey suggest that a significant number of
marketers who have considered leaving a company
and have found an alternative role will not be
persuaded to stay long term, even with the offer of a
pay rise or increased responsibility.”
Stuart MacSween, Manager