Ahmadaliyeva sabo murodovna etymological, lexico-semantic and structural study of pragmatonym

CONCLUSION
1. In the onomastic system, pragmatonyms form a separate semantic group as well-known names representing the names of goods and products. Researching the linguistic properties of pragmatic names has both theoretical and practical importance for the development of the onomastics of our language, and shows the richness, complexity and diversity of the vocabulary of the Uzbek language.
2. The expansion of market relations, the increase of trade relations created the need to study the names of goods and products by the end of the 20th century. In world linguistics, pragmatonyms as a separate group of nouns have been studied in general and their various groups linguistically, linguoculturally, ethnoculturally, as well as the characteristics of pragmatonyms as brand names and aspects related to advertising, but in Uzbek linguistics, the characteristics of pragmatonyms are monographic not explored in the plan.
3. Pragmatonyms distinguish one type of product from others, provide information about the product, maintain the status of the product in the market, guarantee the quality of the product and brand, and perform psychological functions.
4. Brand is considered a broad concept that includes several elements, and brand name, logo, slogan, shape, color, sound and tone, expression, taste, movement, etc. are evaluated as brand elements.
5. Ergonyms and pragmatonyms are considered similar concepts in the onomastic system due to their commercial purpose, widespread use in advertising, the possibility of using both language units as brand names, and a number of linguistic features. But ergonyms differ in that they mean the name of the manufacturer, such as an organization, enterprise, and pragmatonyms mean the name of the manufactured product.
6. Pragmatonyms representing brand names are a branching component of the language system. Appliance names (car companies and car names, airline company and aircraft model names), household appliance product names, information technology names (information technology company and product names, social media names), clothing names, perfumes internal groups such as product names, medicine-related names, gastronomic names, education-related names, construction-related names, banking-financial system-related names, structural pragmatonyms representing brand names is a part of
7. Pragmatonyms can be formed from related nouns and by transferring nouns. During the study of the formation of pragmatonyms representing brand names, anthroponyms, toponyms, cosmonyms, animal, bird and fowl names, fruit names, numbers, the name of the elements in the product, the effect of the productIt was found that there are pragmatonyms derived from the name of the disease, abbreviations, mythonyms, theonyms, hydronyms, ethnonyms.
8. In some cases, a brand name or a very famous brand name, which is first known in the market with a product, becomes a common name for all such products, that is, the brand name is transferred from a common name to a related name.
9. Brand name and slogan should be resounding, easy to remember, have a positive effect and, as a result, an increase in sales, require the use of stylistic tools in pragmatonyms. It was found that phonetic stylistic tools such as imitation words, alliteration, rhyme, and repetition are used in the analyzed brand names. Among the lexical stylistic tools, metaphor, metonymy, epithet, and hyperbole are widely used.
10. In the creation of pragmatonyms representing brand names, the use of precedent names acquires stylistic and linguocultural significance, the use of precedent names with national and cultural color serves to instill confidence in the product in the consumer.
11. Advertising texts combine verbal and non-verbal means to provide information about a certain product and encourage the purchase of this product. The name of the product, i.e. pragmatonym, forms the initial perception of the product and is of particular importance in the successful release of advertising.
12. Pragmatonyms come into speech through advertisements and become part of the vocabulary of the language. advertising the product it represents is one of the main functions of pragmatonyms