Ahmadaliyeva sabo murodovna etymological, lexico-semantic and structural study of pragmatonym

The connection of the study with the research plans of the higher educational institution where the dissertation was completed.The dissertation was completed in accordance with the scientific-research work plan of the Kokand State Pedagogical Institute within the framework of the topic "Issues of Uzbek onomastics".
The purpose of the study consists of elucidating the theoretical issues of pragmatonyms, determining their place in the onomastic scale, and linguistic research of pragmatonyms in practice.
Tasks of the research:
to provide an analysis and description of scientific research on the study of pragmatonym;
to identify the scientific-theoretical and practical problems studied within the field of pragmatonyms and to clarify the linguistic relationship of pragmatonyms with other departments of onomastics;
to reveal the specific mental nature and socio-linguistic features of pragmatonyms;
to study the linguistic and non-linguistic factors of the emergence and formation of pragmatonyms and the principles of nomination;
clarification of the relationship between pragmatonym and appellative lexicon;
lexical-semantic and methodological-pragmatic analysis of pragmatonyms;
to determine the structure, morphemic composition and formation models of pragmatonyms.
The object of the study as well-known brand names operating in Uzbekistan.
The subject of research consists of nominative-motivational, lexical-semantic and pragmatic features of pragmatonyms, structure and formation models.
Research methods. Linguistic description and classification, statistical and etymological analysis, as well as comparative-contrast and anthropocentric research methods were used in the dissertation.
Scientific novelty of the research consists of:
the functions of pragmatonyms, brand elements were analyzed, it was found that in the dictionary layer of the names of products and services currently in use, the influence of a foreign language (English) was strong, and during the period of the Soviets, the influence of the Russian language was strong;
the social, political, and linguistic aspects of naming pragmatonyms based on anthroponyms, toponyms, cosmonyms, mythonyms, and appellative lexicons are proven based on the historical, economic, cultural, and ideological conditions of the period;
pragmatonyms are classified lexically-semantically; methodological and pragmatic features are highlighted; the etymology, structure and formation models of pragmatonyms are defined;
pragmatonyms that have become the general name of the product, i.e., a common noun, have been identified; the relationship between ergonim and pragmatonym is explained; reflection of pragmatonyms in advertising texts, linguistic features of slogans used in famous brand names are analyzed, it is proved that most of them consist of idioms.