Authoring a PhD

high impact start
– a dramatic or attention-grabbing way of begin-
ning a chapter or a main section; for example, by using a starting quo-
tation or a particularly vivid or compelling piece of evidence, or stating
a paradox or a problem in clear terms. High impact starts should be
carefully written. [pp. 92–5]
lead-in materials
– text which provides a frame for what is to come
next, for instance, which gives set-up information, a context, a back-
ground description, or other elements necessary for understanding a
core piece of analysis. [pp. 49–51]