China, Europe and the Netherlands: Opportunity Is Knocking at Our Doors



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Apr. 2015 
  003 
WWW.BOAOREVIEW.COM
Finance
048 
Asian Integration, Offshore Renminbi, and 
Infrastructure Finance
Ravi Menon: The increasing integration between China 
and ASEAN coupled with the growing importance 
of financial services in Asia has underpinned two 
important trends in Singapore’s financial center: the 
growth of the offshore Renminbi market and the 
development of infrastructure financing.
051 
P2P Information Regulation Should Be 
Implemented on the Basis of Data
Xie Ping: China’s P2P industry has been a mixed bag 
in recent times, its path littered with runaways and 
bankruptcies, leading to the public at large voicing 
a variety of doubts. A precondition for the healthy 
development of P2P network lending is basic data and 
external regulation. 
054 
Anything But Normal: The weird world of 
negative interest rates and fiat money 
bubble
Jimmy Chang: For investors and policymakers with a 
long-term planning horizon, the daunting question is 
how the monetary base bubble can be deflated without 
incurring collateral damages in the years to come. The 
road to normalization is going to be a long and bumpy 
ride. 
Development
070 
Making the World a Better Place through 
Happiness
Christian Schmidkonz: Focusing on happiness has the 
potential to make the world a better place. Not only 
individuals but also companies and even states should 
look into the effects a focus on happiness has to offer.
074 
Evaluating Rural Financial Reform
Li Yang: The recent round of rural financial reform has 
seen fundamental change in both the financial strength 
and operating conditions of the rural credit cooperative 
system. Furthermore, reforms including market listing 
and the establishment of the Financial Department 
of "Farming, Farmsteads and Farmers" within the 
Agricultural Bank of China have greatly increased its 
ability to support agriculture.  All of these reforms have 
enabled greatly increased diversification in the rural 
financial institutions system and improved financial 
supply.
Energy
066 
The Mobile Technology Revolution—How 
Mobile Technologies Drive a Trillion-Dollar 
Impact
Julio Bezerra: In less than 15 years, 3G and 4G 
technologies have reached 3 billion subscriptions, making 
mobile the most rapidly adopted consumer technology 
in history. Nearly all fundamental human pursuits have 
been touched, if not revolutionized, by mobile.
Public Policy
058 
What Defines a Global University in 2015?
Sir Eric Thomas: A world-class university needs to be 
a global university, but defining a global university 
can be difficult. A sound starting point consists of 
clear brand recognition, global research, international 
curriculum, international students and staff, impacting 
global issues, interactions with global business and 
attracting visitors from all over the world.
062 
Going Back to Mexico: Access to 
Healthcare and Income Security in Old age
Emma Aguila: Despite the importance of migration in 
the work lives of many Mexicans, retirement decisions 
of older return migrants are not well understood. 
The ageing of the Mexican population will require a 
deeper understanding of older return migrants, how 
their access to health care and social-security benefits 
determine retirement behavior, and the importance of 
instituting a bilateral social-security agreement between 
the United States and Mexico.
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004 
  Apr. 2015
B o a o   R e v i e w · C u l t u r e
Photo Story 
077
 
Handicrafts Along the Mekong River Basin
Investment
102 
From Old Patterns to the New Normal: An 
Unusual Opportunity to Invest in China
John Zhao: China’s economy is undergoing 
unprecedented changes from being a net importer of 
capital to a net exporter, and from being “the world’s 
factory” to “the world’s marketplace”, and thus the 
real Golden Age of investment in China has only just 
begun. Both “going out” and “attracting in” offer a 
historical opportunity to further integrate China into the 
global economy.
105 
Is China’s Amended Trademark Law a Law 
with Teeth, or a Paper Tiger?
William Leahy & Stephen Kho: China’s courts must 
aspire to greater consistency and transparency, when 
dealing with trademark squatters. Only in this way will 
the Amended Trademark Law engender the intended 
environment of judicial consistency, efficiency, and 
good faith, and provide legitimate trademark holders 
with the protections they expect.
108 
Strategies and Policies to Attract Chinese 
Investment
Cristiano Rizzi & Wei Lin: China is expanding its 
investment presence around the world in a variety of 
sectors. In order to attract the most functional Chinese 
ODI, it is necessary to understand how to pave the 
way for these investments with specific strategies and 
policies that remove obstacles and try to understand the 
need of Chinese investors.
Business
110 
Knowledge, Entrepreneurs and Investors: 
Driving Forces for Innovation
Peter Jungen: The process of innovation involves 
complementary contributions from scientists, 
entrepreneurs, financial markets, investment 
communities and government. However, in the end 
it must be realized that innovation does not rely on 
government. Innovation must be allowed to progress in 
an unhindered, but integrated way.
114 
Innovation Excellence Starts with Different 
Thinking
Martin Pattera: Success in innovation comes from a 
deep understanding of the job the customer is trying 
to get done. Job-to-be-done thinking is the vehicle 
to identify the true customer needs that leads to the 
creation of breakthrough products. 
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