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Voice data

Voice data from phone calls, call centers, customer service

  • Credit card companies use and track call center activities to make personalized offers in milliseconds and to optimize offers by tracking responses (Davenport, 2012).

  • Respondents from e-business enterprises (more than half of those with active big data efforts) reported that they are using advanced capabilities to analyze text in its natural state, such as the transcripts of call center conversations. These analytics have the ability to interpret and understand the nuances of language, such as sentiment, slang and intentions (Schroeck et al., 2012).

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