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Which of the following metrics is not related to user behaviour?
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tarix | 08.08.2018 | ölçüsü | 21,97 Kb. | | #61847 |
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Which of the following metrics is not related to user behaviour?
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Concerning email-marketing, ‘open rate’ is the metric which shows…
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Percentage of people who clicked a link in an email
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Percentage of unsubscribers
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Percentage of people who opened an email
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Percentage of people who flagged an email as spam
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What does your Quality Score in Google Adwords depend on?
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CTR
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Ad relevance
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Landing page experience
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All of the above
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Which of the following Facebook promotion rules (ex: contests or sweepstakes) is not legal?
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Like a post
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Leave a comment
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Share a post
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All of the above
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What does CTA stand for?
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Which of the following services cannot be used for tracking backlinks?
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EdgeRank Checker
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Ahrefs
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Cyfe
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ThingLink
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Does Twitter support animated gif files?
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Which of the following advertising formats doesn’t exist on YouTube?
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Display ads
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Skippable video ads
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Static ads
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Overlay ads
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If the CTR of an advertising campaign is 4%, then if there are 1000 impressions, how many people clicked on the ad?
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What do you need to include robots.txt for?
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To show search engines which pages should not be indexed
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To direct to a primary mirror of a website
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To tell a search spider how often it should index your website
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All of the above
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What does CRO stand for?
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Common Robots.txt Optimisation
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Current Reach Only
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Conversion Rate Optimisation
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Creative Resources Online
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Which of the following formats is not a markup vocabulary term?
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Open Graph
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Schema.org
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FOAF
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RDFA
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It is possible for an author to pre-moderate comments to videos on YouTube?
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Which of the following elements does not influence page speed?
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Large image files
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A lot of JavaScript or CSS
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Disabled CDN
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URL length
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Who of the following people does not work for Google?
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John Mueller
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Matt Cutts
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Sergey Brin
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David Filo
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What does CPC (cost-per-click) in Google AdWords depend on?
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Quality score
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Topics
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Both of them
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Neither of them
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The first ad had a 5% conversion rate and 500 clicks, the second ad had a 20% conversion rate and 100 clicks. Which one performed best?
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What is the average landing page conversion rate?
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30%
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5%
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1%
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There is no average conversion rate
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Which of the following techniques is not considered to be Black Hat SEO?
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Buying backlinks
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Keyword stuffing
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Changing the publication date
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Cloaking
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Which of the following formats requires the use of alt text?
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A website has 1000 pages, but only 100 of them were indexed by Google? Why was this?
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You accidentally disallowed 900 pages in robots.txt
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These 900 pages are of extremely low quality
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Your website was penalised by Google
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All of the above
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What is the second most popular search engine in the world?
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Which of the HTTP status codes must be used when a website is temporarily unavailable?
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Which of the following social networks performs the worst for promoting visual content?
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Pinterest
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Instagram
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Flickr
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LinkedIn
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In 2015, what percentage of the web is powered by WordPress?
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Concerning social media marketing, what is “engagement”?
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It’s when a user has viewed your page
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It’s when a user has viewed your post
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It’s when a user has liked, commented or shared your content
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All of the above
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Which of the following shows that your website has been penalised by Google?
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There are more than 500 pages in the index, but there is absolutely no traffic from Google
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You can’t find your website even for branded queries
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You received a message in Google Webmasters saying that your website has been penalised
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All of the above
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What could be a reason for Google Panda penalty?
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Low-quality content on a website
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Content Media Service
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Manipulating the number of links pointing to the page
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The fastest-growing social network of 2014, by the number of new users, was…
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Twitter
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Instagram
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Pinterest
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Reddit
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Which of the following is a Black Hat SEO technique where a user and a search engine are given different content on the same page?
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Article spinning
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Cloaking
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Doorway pages
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Hidden text
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