International scientific review

the period
under consideration in this monograph is due to the fact that during 
the First World War (1914-1918) and after it, American and British societies faced, on the one 
hand, radical changes in the foreign policy situation, including with reference to their allies, and on 
the other – with the fact that the ruling elites of the United Kingdom and the United States felt the 
need to consolidate the unity and manage their societies. To achieve this goal, a number of political 
and ideological measures were implemented, including those that contributed to the creation of a 
new "image of the enemy". 
The study of the process of constructing the "image of the enemy" influences the understanding 
of the role and place of transformations that changed the social nature of a large number of 
American and British societies during and after the First World War. These changes brought the 
public opinion of the UK and the USA to the brink of collapse, affected the disintegration processes 
in the societies of these states, weakened their social community. At the same time, according to 
the T. Parsons theory (see: Parsons T. About social systems. – M.: Academichesky Project, 2002. – 
831 p.), society, as the highest level of the social system, in order to maintain its viability, requires 
retaining of the integrity and internal integration of social parts. Both the societies of the USA and 
Great Britain in the time studied found the means of self-preservation necessary for themselves, 
using a variety of methods, including those related to the formation of the image of enemies and 
appeals to the need for a sharply aggravated "Armenian problem" during the First World War. 
The problem under study is so diverse that it objectively goes beyond the limits of American 
and British historical science. In addition, it should not be limited to the coverage of purely 
historiographical achievements. Its study is largely connected with a new interdisciplinary direction 
– imagology, which studies the problem of mutual perception of peoples, societies, cultures under 
certain historical conditions. In recent years, this scientific direction has been intensively 
developing, making significant progress, including in the historiographical field. The historical 
experience of the United States and Great Britain shows that one of significant mechanisms for 
shaping and maintaining the integration and social identity of society (as well as most of its social 
groups) is the construction of the image of the enemy. Such a mechanism for the formation of 
social integration aimed to unite various social groups, classes, movements, etc. through creating an 
image of the enemy, which basically coincided with the real enemy. It is so important, therefore, to 
consider in the study those socio-psychological processes that took place in the mass consciousness 
of society, and which characterize the numerous parameters of percepting the enemy and the 
attitude towards it in the concrete historical conditions of aggravation of a particular ethnic or 
national problem (in our case, Armenian). Historical research of mass consciousness phenomena 
within the framework of an interdisciplinary approach can be called a young direction in the 
development of not only Ukrainian and Russian, but also the entire world historical knowledge. It 
seems significant to study the concrete historical content of such a phenomenon of public 
consciousness as the "image of the enemy" in general, on different historical material, in this case - 
on the material of the history of the United States and Great Britain. 
In