Million Dollar Habits

Million Dollar Habits – Page 27 
get done in an average day
. You have a self-concept for 
your ability to read, write 
and do mathematics.
In your business and career, in the context of 
Million Dollar Habits
, you have a 
self-concept for every aspect of 
your financial life
. You have a self-concept for 
how much you earn
, and how hard you have to work to earn that amount of money. 
You have a self-concept for 
how rapidly you are promoted
and how much your 
earnings increase month-by-month and year-by-year.
You have a self-concept for 
how much you earn on an annual basis
, and for how 
much you will be earning in the future. You have a self-concept for 
how well you 
save, invest, spend and accumulate money
. You have a self-concept for your 
personal financial net worth,
and how much you are able to acquire in the months 
and years of your life. Every aspect of your financial life on the outside is 
determined by your self-concept relative to that way of dealing with money on the 
inside. 
Your Comfort Zone 
Whatever your self-concept, your 
habit of thinking
with regard to money or any 
other area of performance, this very soon becomes your “comfort zone.” Your 
comfort zone then becomes your greatest single obstacle to improved performance. 
Once you get into a comfort zone in any area, you will strive and struggle 
unconsciously to remain in that comfort zone, even though it may be vastly below 
what you are truly capable of achieving in that area. 

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Million Dollar Habits – Page 28 
For example, with regard to money, if your comfort zone is earning $50,000 per 
year, that is how much you will earn. No matter what happens in the world around 
you, recessions, depressions, booms and busts, you will eventually stabilize at an 
earning level of $50,000 per year. You will use all your talents and abilities to get 
into and maintain that financial comfort zone. 
If you are accustomed to earning $100,000 per year, and you lose your job, or 
move across the country and start over, within a few months, you will be earning 
$100,000 per year. Once you have developed a self-concept level of income, and it 
is permanently programmed into your mental hard drive as a habit, your 
subconscious and 
superconscious
minds will always find a way to achieve that 
level of income, no matter what happens around you. 
The key to achieving your full potential, to increasing your income to vastly higher 
levels than it is today, and to enjoying the very best that is possible for you in 
every area of life, is for you to raise your self-concept in that area. It is for you to 
develop new habits of thinking about what is possible for you. The way that you 
accomplish vastly more on the outside is by changing your thoughts and feelings 
about your potential in that area on the inside.