Molecular Typography Social Media Strategy Here is where your presentation begins

Accuracy check

Clarity and consistency

Grammar and spelling

Visual appeal

Scheduling

Time zones

Varied timing

Content type

Optimal timing

Platforms insights

Consistency

For individuals, consider when your audience is most active. Organizations promoting causes should align posts with peak engagement times

Experiment with posting times. Test different slots and observe engagement patterns. Adapt your schedule based on results

Consider your audience’s time zones. Schedule posts to reach them when your audience is most likely to be online

Study platform analytics. Know when your content gets the most attention. Post accordingly for

maximum impact

Maintain a consistent posting schedule. For personal accounts, regular updates keep followers engaged. Consistency builds trust

Match post types with optimal times. Share longer content when your audience is more receptive. Use short posts when attention spans are limited

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Keep track of interactions with your posts

Social media is all about people

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Engagement share

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40%
Twitter engagement
10%
Instagram engagement
20%
TikTok engagement
30%
Pinterest engagement

A table for your schedules

	Mon	Tue	Wed	Thu	Fri
TikTok	OOTD	Dance trend	Stitch	A day with me!	Giveaway
Instagram	Story	Post	-	Reel	Story
Twitter	Answer FAQs	History thread	Fun facts	Quotes	-
Pinterest	Vision board	How it’s made	Inspirations	-	Tips
Email	-	Why premium?	-	Special event	-
Facebook	Our company	-	Product	Corporate video	-

This is what your page will look like

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Your username

Remember that web pages must be optimized to work on phones, since 80% of people only visit websites from their smartphones

• Your username should be the first thing they see
• Select your best photo for the front page
• Use creative captions for your posts!

Buyer persona or target audience

Bio

Provide a general overview of the buyer persona. Include demographic information and professional

Lisa Doe

26, Scientist

• Describe the buyer persona's characteristics in three key aspects: their values, behaviors, and attitudes
• This will help establish a clearer picture of how they think and act
• It’s very important to know your audience!