Of azerbaijan high technical educational institutions

 
ABSTRACT 
 
Strategic marketing is defined as a process characterized by the fact that the priorities of the 
enterprise's strategic activity are its business types, strategic decisions related to the product and 
the market, as well as the principles of segmentation, selection of target segments and positioning. 
The goal of most strategies in companies is growth. Concentrated growth strategies provide an 
opportunity to answer the questions in which direction the enterprise should develop in order to 
better meet the demands of the market, as well as whether there are enough personal resources for 
this or whether it is necessary to go for foreign acquisitions. Implementation of strategies involves 
the transformation of the company's strategic plan into concrete actions and then into results. The 
implementation of the principle of basing on strategic marketing analysis requires the creation of 
an appropriate strategic analysis system. At the same time, the marketing strategy concept 
abandons strict annual planning rules and requires the creation of a more mobile periodic system 
for data collection, analysis and strategic decision-making. Concepts, models and methodology of 
strategic analysis help to obtain and analyze information to solve strategic problems, suggest the 
development of appropriate alternative marketing strategies for the enterprise based on the study 
of market opportunities and threats. A marketing strategy is a set of long-term decisions about 
how to satisfy the needs of existing and potential customers by using the company's internal 
resources and external capabilities. When formulating marketing strategies, it is appropriate to 
proceed from the evaluation of the main market and economic factors and the analysis of the 
existing strategic potential. One of the important factors in the development of marketing in 
Azerbaijan is state support. The state has a number of laws and decrees in this field. If this 
happens continuously, it will give a strong impetus to the development of marketing in 
Azerbaijan. When studying marketing in Azerbaijan, it is not correct to directly compare it with 
developed countries. First of all, it is necessary to compare our country with countries with similar 
characteristics. The most obvious example of these are the post-Soviet countries. Thus, when 
compared with these countries, it can be seen that Azerbaijan occupies an important place among 
the post-Soviet countries. 
In the modern market, the enterprise's marketing strategy is formed under the influence of many 
factors and on the basis of a large amount of marketing information. When formulating the 
company's marketing strategy, the following main factors should be taken into account: 
- development trends of demand and foreign marketing environment (market demand, consumer 
requests, product distribution system, legal regulation, trends in business circles, territorial 
location conditions); 
- the state and characteristics of competition in the market, the main competing companies and the 
strategic directions of their activities; 
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