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![](/i/favi32.png) Of azerbaijan high technical educational institutionsPAHTEI
PROCEEDINGS OF AZERBAIJAN HIGH TECHNICAL EDUCATIONAL INSTITUTIONSPAHTEI-27.04.2023 PAHTEI
PROCEEDINGS OF AZERBAIJAN HIGH TECHNICAL EDUCATIONAL INSTITUTIONS
VOLUME 27 ISSUE 04 2023
E-ISSN: 2674-5224
adoption and implementation of managerial decisions, which are the main means of Impact
Management.
In order to accurately assess the strength of the enterprise and predict the situation on the market,
SWOT analysis is carried out. SWOT analysis allows you to identify the strengths and
weaknesses of the enterprise, to foresee the opportunities and dangers that come from the external
environment surrounding the enterprise. The advantages of the organization are its strengths
(Strengths); and the shortcomings of the organization are weaknesses (Hneaknesses);
environmental factors - opportunities (Opportunities), from which the advantages of the
organization in the market can be created; factors that are a potential opportunity to worsen the
position of the organization in the market are threats (Threats). An improved model of SWOT
analysis is called SNW analysis. Strengths, Neutrals, Weaknesses. The SNW analysis focuses on
the average market situation (N) in contrast to the strengths and weaknesses analysis of the
SWOT matrix.PEST analysis is used to analyze the macro environment. PEST-analysis is based
on the study of political, economic, social and technological factors. There are two variants of this
analysis: STEP- and PEST-analysis. A variant of the STEP analysis is used in countries with a
stable political system and a developed economy. Here mainly technological and social factors are
taken into account. To analyze the macro environment of countries whose economy is
underdeveloped or whose economy is in a period of transition, a variant of the PEST analysis,
which mainly takes into account political and economic factors, is used.
The article is devoted to the analysis of factors affecting the decision-making process in
conditions of uncertainty. In this study, an analysis of the role and importance of management
decisions in ensuring the healthy functioning of the company in conditions of uncertainty was
carried out, as well as an analysis of environmental factors that have a direct and indirect impact
and the issues of their influence on management decisions were considered.
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