Remember word-of-mouth: the best advertising there is
A recent survey found that consumers are 50% more likely to be influenced by word-of-mouth
recommendations than by TV or radio ads. So your reputation is your greatest asset. If your current
customers are impressed with your company, they’ll be more inclined to recommend you to others.
On the flip side, if they experience bad service they probably won’t complain to you – but you can
be sure they will to their friends.
Questions 1-6
Complete the sentences below.
Choose
ONE WORD ONLY
from the text for each answer
1
Some ……………………… will help you to discover the most effective places to advertise.
2
A ……………………… of your customers will show you how they feel about your company.
3
A ……………………… of forms of advertising will make it more likely that potential customers
will find out about you.
4
If you can, provide customers with useful ……………………… about your business.
5
Measuring the effects of your advertising can give you ……………………… that will improve
your business.
6
Success in finding new customers largely depends on your ……………………… .
DAY 15
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