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Podcasts
Widgets
Post pictures galleries
Other (please specify)
This question indicates which important tactics are the most effective in making the content viral. Since
the main goal of the viral marketing is to involve customers in online activity and pass a message to other
users, marketing professionals use various tactics to stimulate word-of-mouth referrals. The question
includes a list of options that are used by many businesses in the viral marketing. The last response option
“other,” is provided if a respondent does not utilize the other options above in their marketing strategy. The
respondents were also asked to rate the effectiveness of each tactic.
The next three questions are related to respondents using Music 2.0 websites as tools to carry out viral
marketing strategy.
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