The Ten Times Rule: The Only Difference Between Success and Failure

6. Persist until Successful
The ability to persist on a given path regardless of setbacks, unexpected events,
bad news, and resistance—to continue steadfastly or firmly in some state,
purpose, or course of action in spite of conditions—is a trait common to those
who make it. I assure you that 
I
, at least, am more persistent than I am talented.
This isn't a trait that people do or do not have; it's something that can—and must
—be developed. Children seem to display this quality innately until they come to
see—via socialization, parenting, or a combination of both—that it's not how
most people act. However, this quality is necessary to make any dream a reality.
Whether you are a salesperson or state person, employer or employee, you will
have to learn how to persist through all types of situations. It is as though this
planet has some kind of force or natural tendency—almost like gravity—that
challenges people's ability to persist. It's almost like the universe is just trying to
find out what you are made of as it continues to confront you. I know that any
endeavor I tackle will require me to persist with 10X actions until all resistance
morphs into support. I don't try to eliminate resistance; I merely keep going until
the course changes and my ideas are maintained instead of defied. For example,
I had a heckler on Facebook whose support I tried to gain but couldn't. Rather
than deleting that person, I asked my followers on Facebook what they thought
of the situation and let them bury the guy and further support me. If something
doesn't end up supporting me, I simply persist with so much success that any
remaining resistance will cease to exist.
Persistence is a great advantage to anyone who wants to multiply his or her
success—because most other people have given up on their innate ability to
persist. When you retrain yourself to do whatever is necessary to ensure that you
are in the best mental, emotional, and financial position to persevere—you will
find yourself on the list of the most successful.
7. Take Risks

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 Once when I was in Vegas, a man sitting next to me said, “These casinos will
always make money because the people that play here are never willing to take
risks at levels great enough to wipe them out.” I am not suggesting that you go
out and try to take a casino down; however, the man's observation reminded me
of how many of us are taught to play it safe, be conservative, and never really
“go for it” in a big way. Life is not a great deal different than Vegas; you must
put something into the game in order to get a return. At some point, you will
have
to take a risk, and the successful are willing to do so daily. In the truly big
casinos of life and business, do you really take enough risk to create the success
you want and need? Most people never go far enough in getting recognized,
gaining attention, and making a big splash; they are trying to protect or conserve
a reputation, a position, or some already achieved state. The successful are
willing to take gambles—to put it all out there and know, regardless of the
outcome, that they can go back and do it again. They allow themselves to be
criticized, looked at, and seen by the world—while the unsuccessful hold back
and play it safe. Remember the old saying, “Nothing ventured, nothing gained.”
At this time, it is vital that you get your family and friends to be supportive of
you in taking risks and in no longer playing it safe.