The Ten Times Rule: The Only Difference Between Success and Failure

14. Go All the Way
As they say in AA, “Half measures achieved us nothing.” For members, this
means that you can't get sober if you are drinking—even a little bit. In the world
of success and achievements, half measures achieve nothing in terms of results
—except for tiring out the person engaging in the half measures. This is why
most people refer to work as though it were an illness. Only those who go all the
way and see things through until they're done experience the rewards that the
workplace has to offer. Until an action is turned into a success, it is not done.
Until you make the potential client a client or the potential investor an investor,
you have not gone all the way. This might seem harsh, but if you called a client
50 times and didn't get the deal done, then you might as well have not called that
person at all. This is the point at which people become reasonable and therefore
don't make it. Commit to being completely unreasonable and going all the way.
Don't accept any excuses! No settling allowed!

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15. Focus on “Now”
There exist only two times for the successful: now and the future. The
unsuccessful spend most of their time in the past and regard the future as an
opportunity to procrastinate. “Now” is the period of time that successful people
utilize most often to create the futures they desire in order to dominate their
environments. You cannot do what unsuccessful people do, which is to use any
excuse they can think of to put off the tasks they should be completing
immediately. Instead, you must acquire the discipline, muscle memory, and
achievements that result from taking massive action—while others think, plan,
and procrastinate. Taking actions immediately allows the most successful to
design the future they desire. The successful understand that they must keep
taking actions now. They're well aware that procrastination is the ultimate
weakness.
The 10X Rule requires that you take action in massive quantities and
immediately. Anyone who puts off doing what he or she can do right now will
never gain the momentum and confidence that result from doing so. For
example, I once told my staff that I wanted each one of them—even those in
administrative positions—to make 50 phone calls. I immediately saw signs of
panic appear on everyone's face—as though this would be impossible to achieve,
what with everything else they had to do. So I told them, “You each have 30
minutes to make your calls—go!” I then went to my office and made 28 phone
calls in 22 minutes.
You cannot allow even one second of worry or analysis to delay you in
situations like these—because every second you spend thinking is a second of
action that you're wasting! You will be amazed how much you can get done
when you quit thinking, calculating, and procrastinating and just get on with it
and make a habit of acting now. Although this may cause you to feel like you are
reacting constantly—causing you to be too spontaneous—it will also make
acting a habit. Action is necessary—and there is no time more valuable than
now. While others are trying to figure out how they will get something done, you
will have already finished it. The person who continues to 
do
more consistently
will improve his or her skill set out of sheer survival and adjustment. Discipline
yourself to perform now—not later—and I assure you that the volume of
endeavors you are undertaking will quickly increase the quality of work—and
propel you to move with enhanced conviction and certainty.

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