The Ten Times Rule: The Only Difference Between Success and Failure

23. Be Interested in Results
Successful people don't value effort or work or time spent on an activity; they
value the results. Unsuccessful individuals attach great importance to the time
they spend at work and their attempts at getting results—even if nothing
happens. The difference here is connected to the concept of being unreasonable.
Let's face it: Like it or not, the results are all that matter. If you “attempt” to take
out the trash but only make it to your front hall, garbage will continue to
accumulate in your home—and you will have a problem. Until you become
completely, unreasonably fixated with only getting results, you will fall short of
achieving what you desire. Quit patting yourself on the back for trying, and save
your rewards and accolades for actual accomplishment. Drive yourself so that no
one else has to. Be hard on yourself and never let yourself off the hook until you
get results. Results (not efforts)—regardless of the challenges, resistance, and
problems—are a primary focus of the successful.
24. Have Big Goals and Dreams
Successful people dream big and have immense goals. They are not realistic.
They leave that to the masses, who fight for leftovers. The second question of
the 10X Rule asks: How 
big
are your goals and dreams? The middle class are
taught to be realistic, whereas the successful think in terms of how extensively
they can spread themselves. The greatest regret of my life is that I initially set
targets and goals based on what was realistic rather than on giant, radical
thinking. “Big think” changes the world. It is what makes Facebook, Twitter,
Google—or whatever's coming next. Realistic thinking, small goals, and trivial
dreams simply won't provide you with any motivation—and they'll land you

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smack dab in the middle, competing with the masses. Dream big, go big, and
then figure out how to go bigger than that! Read everything you can about great
people and great companies' accomplishments. Surround yourself with
everything you can that inspires you to think big, act big, and reach your full
potential.