Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

Brief conclusions.........................................................................................................................42
Questions for control & discussion.......................................................................................... 43
Main literature............................................................................................................................43
Part IV. Structured composition of marketing and its management...................................44
4.1. The concept of marketing and branch marketings.......................................................... 44
4.2. Macro marketing and micromarketing.............................................................................. 46
4.3. Marketing management......................................................................................................48
4.4. External and internal spheres of marketing, their intercommunication....................... 49
Brief conclusions......................................................................................................................... 50
Questions for control & discussion.......................................................................................... 51
Main literature............................................................................................................................ 51
Part V. Marketing plan............................................................................................................ 52
5.1. The concept of marketing plan........................................................................................... 52
5.2. Purposeful planning approach is methodological base of marketing plan...........................54
5.3. The consecution of making up a marketing plan and its main chapters........................ 58