Universiteti xabarnomasi

Advertising and Ethical Consumer Behavior. 
Retail 
advertising can have both positive and negative impacts on ethical 
consumer behavior. Future studies can investigate the impact of 
retail advertising on ethical consumer behavior, including the role 
of advertising in promoting sustainable and ethical consumption, 
the impact of greenwashing on consumer behavior, and the impact 
of consumer skepticism on advertising effectiveness. 
In conclusion, future studies can investigate various areas in retail 
advertising, including the use of AI and ML, the impact of social 
media, personalization in advertising, cross-channel advertising 
integration, and the impact of advertising on ethical consumer 
behavior. These studies can provide insights for retailers and 
advertisers seeking to enhance the effectiveness of their advertising 
efforts. 
Conclusions. 
In conclusion, this systematic mapping study 
provides a comprehensive overview of the current state of retail 
advertising. The study identified the major themes and trends in 
retail advertising, including the effectiveness of various advertising 
strategies, such as price promotions, sales, and emotional appeals, 
and the impact of technological advancements on advertising 
channels and formats. The study also revealed research gaps in the 
field, such as the role of emotions in advertising, cross-channel 
advertising integration, and the impact of advertising on ethical 
consumer behavior. 
The findings of this study can guide future research in retail 
advertising and provide insights for retailers and advertisers 
seeking to enhance the effectiveness of their advertising efforts. 
Potential areas for future research include the use of artificial 
intelligence and machine learning, the impact of social media on 
retail advertising, and personalization in advertising. 
Overall, this study highlights the importance of effective retail 
advertising in the competitive and dynamic retail landscape. By 
understanding the major themes and trends in retail advertising, 
retailers and advertisers can make informed decisions and tailor 
their advertising efforts to achieve their marketing goals. This 
systematic mapping study contributes to the current knowledge 
base of retail advertising and provides a foundation for future 
research in this field.