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![](/i/favi32.png) Universiteti xabarnomasiAdvertising and Ethical Consumer Behavior13-6-PBAdvertising and Ethical Consumer Behavior.
Retail
advertising can have both positive and negative impacts on ethical
consumer behavior. Future studies can investigate the impact of
retail advertising on ethical consumer behavior, including the role
of advertising in promoting sustainable and ethical consumption,
the impact of greenwashing on consumer behavior, and the impact
of consumer skepticism on advertising effectiveness.
In conclusion, future studies can investigate various areas in retail
advertising, including the use of AI and ML, the impact of social
media, personalization in advertising, cross-channel advertising
integration, and the impact of advertising on ethical consumer
behavior. These studies can provide insights for retailers and
advertisers seeking to enhance the effectiveness of their advertising
efforts.
Conclusions.
In conclusion, this systematic mapping study
provides a comprehensive overview of the current state of retail
advertising. The study identified the major themes and trends in
retail advertising, including the effectiveness of various advertising
strategies, such as price promotions, sales, and emotional appeals,
and the impact of technological advancements on advertising
channels and formats. The study also revealed research gaps in the
field, such as the role of emotions in advertising, cross-channel
advertising integration, and the impact of advertising on ethical
consumer behavior.
The findings of this study can guide future research in retail
advertising and provide insights for retailers and advertisers
seeking to enhance the effectiveness of their advertising efforts.
Potential areas for future research include the use of artificial
intelligence and machine learning, the impact of social media on
retail advertising, and personalization in advertising.
Overall, this study highlights the importance of effective retail
advertising in the competitive and dynamic retail landscape. By
understanding the major themes and trends in retail advertising,
retailers and advertisers can make informed decisions and tailor
their advertising efforts to achieve their marketing goals. This
systematic mapping study contributes to the current knowledge
base of retail advertising and provides a foundation for future
research in this field.
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