What is e-commerce in 2023? Definition, benefits, examples

Some of the disadvantages of an e-commerce business in comparison to a brick-and-mortar store include:

• Some of the disadvantages of an e-commerce business in comparison to a brick-and-mortar store include:
• Limited interactions with customers. If customers have questions or an issue with a product they purchased, they can visit a physical store and speak directly with a store manager or customer-service rep to address their issue by returning or replacing the product. E-commerce business are can’t provide direct in-person customer service and support. Some e-commerce websites employ online chat or click-to-call features to reach a live person, but it’s not a standard practice.
• No ability to try-and-buy. Visual representation of products on e-commerce stores using images or video cannot deliver the full experience a physical store is able to provide its customers. For example, at a departmental or a footwear store you have the ability to try it and then buy it.

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