What is e-commerce in 2023? Definition, benefits, examples

Direct to Consumer (D2C): Direct to consumer e-commerce is the newest model of ecommerce, and trends within this category are continually changing. D2C means that a brand is selling directly to their end customer without going through a retailer, distributor, or wholesaler. Subscriptions are a popular D2C item, and social selling via platforms like InstaGram, Pinterest, TikTok, Facebook, SnapChat, etc. are popular platforms for direct to consumer sales.

• Direct to Consumer (D2C): Direct to consumer e-commerce is the newest model of ecommerce, and trends within this category are continually changing. D2C means that a brand is selling directly to their end customer without going through a retailer, distributor, or wholesaler. Subscriptions are a popular D2C item, and social selling via platforms like InstaGram, Pinterest, TikTok, Facebook, SnapChat, etc. are popular platforms for direct to consumer sales.
• Consumer to Consumer (C2C): C2C e-commerce refers to the sale of a good or service to another consumer. Consumer to consumer sales take place on platforms like eBay, Etsy, and Fivver.

Consumer to Business (C2B): Consumer to business is when an individual sells their services or products to a business organization. C2B encompasses influencers offering exposure, photographers, consultants, freelance writers, etc.

• Consumer to Business (C2B): Consumer to business is when an individual sells their services or products to a business organization. C2B encompasses influencers offering exposure, photographers, consultants, freelance writers, etc.
• Business to Government (B2G): Also known as business-to-administration (B2A), business to government involves the sale of goods and services between the business sector as a supplier and a government entity as a customer. For example, government agencies may orders goods or services from external third-party contractors for cleaning and maintaining of public spaces like parks.
• Consumer to Government (C2G): Also called consumer-to-administration (C2A), consumer to government enables consumers to provide feedback or request information regarding public agencies directly to the government administration or authorities. Examples include paying an electricity bill or taxes through a government website.