What Is Marketing? Definition, Benefits, and Strategies

Cyberclick’s View on Marketing

 

Marketing is any strategy or action which can help a company achieve their goals, increase their sales and profits, and/or have improved brand perception.
 
Here at Cyberclick, we live and breathe marketing and advertising; it’s in our DNA!
We are experts in attracting users to our clients' websites or landing pages through marketing acquisition.
 
Cyberclick is a performance marketing agency. We analyze each new project we get and, if we see it as viable, we can ensure certain results according to a client’s goals. You might be thinking, “what’s so special about performance marketing?” The special thing is that a client only pays when results are achieved!

Marketing nima? Ta'rifi, foydalari va strategiyalari

Marketing - bu sizning mahsulot va xizmatlaringizga potentsial mijozlar yoki mijozlarni qiziqtirish jarayoni. Ushbu ta'rifdagi kalit so'z "jarayon" dir. Marketing mahsulot yoki xizmatlaringizni tadqiq qilish, ilgari surish, sotish va tarqatishni o'z ichiga oladi.

Ushbu intizom bozor va iste'molchilarning xulq-atvorini o'rganishga qaratilgan bo'lib, mijozlarning istaklari va ehtiyojlarini qondirish va brendga sodiqlikni singdirish orqali jalb qilish, sotib olish va saqlab qolish uchun kompaniyalarning tijorat boshqaruvini tahlil qiladi.
Marketing ta'rifi mahsulot yoki xizmatlarni ilgari surish va sotish, shu jumladan bozorni o'rganish va reklama qilish harakati yoki biznesidir. Bugungi kunda marketing har bir kompaniya va tashkilot o'z rivojlanish strategiyasida amalga oshirishi kerak bo'lgan narsadir. Ko'pgina kompaniyalar o'z maqsadlariga erishish uchun marketing usullaridan foydalanadilar, chunki ular o'zlarini reklama qilish va mahsulot yoki xizmatlarini sotishni oshirish uchun ishlaydilar. Bugungi kunda marketing biznesning asosiy jihatlaridan biridir.
Odamlar ko'pincha marketing nima ekanligini aniq bilishmaydi va so'ralganda, uni sotish yoki reklama deb ta'riflaydilar. Bu javoblar noto'g'ri bo'lmasa-da, ular faqat marketingning bir qismidir. Marketingda mahsulotni tarqatish, reklama qilish, ochilish sahifalari va ijtimoiy media kontenti kabi materiallarni loyihalash va yaratish, mijozlar tajribasini yaxshilash, bozorni o'rganish, bozor segmentlarini yaratish va boshqalar kabi ko'plab boshqa jihatlar mavjud.
Marketing juda keng va kompaniya, brend yoki shaxsga o'z maqsadlariga erishishda yordam beradigan barcha strategiyalarni o'z ichiga oladi.