Which of the following metrics is not related to user behaviour?



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  1. Which of the following metrics is not related to user behaviour?

  1. Concerning email-marketing, ‘open rate’ is the metric which shows…

  • Percentage of people who clicked a link in an email

  • Percentage of unsubscribers

  • Percentage of people who opened an email

  • Percentage of people who flagged an email as spam

  1. What does your Quality Score in Google Adwords depend on?

  • CTR

  • Ad relevance

  • Landing page experience

  • All of the above

  1. Which of the following Facebook promotion rules (ex: contests or sweepstakes) is not legal?

  • Like a post

  • Leave a comment

  • Share a post

  • All of the above

  1. What does CTA stand for?

  1. Which of the following services cannot be used for tracking backlinks?

  • EdgeRank Checker

  • Ahrefs

  • Cyfe

  • ThingLink

  1. Does Twitter support animated gif files?

  • Yes

  • No

  1. Which of the following advertising formats doesn’t exist on YouTube?

  • Display ads

  • Skippable video ads

  • Static ads

  • Overlay ads

  1. If the CTR of an advertising campaign is 4%, then if there are 1000 impressions, how many people clicked on the ad?

  • 4

  • 200

  • 40

  • 20

  1. What do you need to include robots.txt for?

  • To show search engines which pages should not be indexed

  • To direct to a primary mirror of a website

  • To tell a search spider how often it should index your website

  • All of the above

  1. What does CRO stand for?

  • Common Robots.txt Optimisation

  • Current Reach Only

  • Conversion Rate Optimisation

  • Creative Resources Online

  1. Which of the following formats is not a markup vocabulary term?

  • Open Graph

  • Schema.org

  • FOAF

  • RDFA

  1. It is possible for an author to pre-moderate comments to videos on YouTube?

  • True

  • False

  1. Which of the following elements does not influence page speed?

  • Large image files

  • A lot of JavaScript or CSS

  • Disabled CDN

  • URL length

  1. Who of the following people does not work for Google?

  • John Mueller

  • Matt Cutts

  • Sergey Brin

  • David Filo

  1. What does CPC (cost-per-click) in Google AdWords depend on?

  • Quality score

  • Topics

  • Both of them

  • Neither of them

  1. The first ad had a 5% conversion rate and 500 clicks, the second ad had a 20% conversion rate and 100 clicks. Which one performed best?

  1. What is the average landing page conversion rate?

  • 30%

  • 5%

  • 1%

  • There is no average conversion rate

  1. Which of the following techniques is not considered to be Black Hat SEO?

  • Buying backlinks

  • Keyword stuffing

  • Changing the publication date

  • Cloaking

  1. Which of the following formats requires the use of alt text?

  • .pdf

  • .doc

  • .gif

  • .swf

  1. A website has 1000 pages, but only 100 of them were indexed by Google? Why was this?

  • You accidentally disallowed 900 pages in robots.txt

  • These 900 pages are of extremely low quality

  • Your website was penalised by Google

  • All of the above

  1. What is the second most popular search engine in the world?

  • Ask

  • AOL

  • Yahoo!

  • Bing

  1. Which of the HTTP status codes must be used when a website is temporarily unavailable?

  • 302

  • 404

  • 503

  • 200

  1. Which of the following social networks performs the worst for promoting visual content?

  • Pinterest

  • Instagram

  • Flickr

  • LinkedIn

  1. In 2015, what percentage of the web is powered by WordPress?

  • 19%

  • 23%

  • 2%

  • 17%

  1. Concerning social media marketing, what is “engagement”?

  • It’s when a user has viewed your page

  • It’s when a user has viewed your post

  • It’s when a user has liked, commented or shared your content

  • All of the above

  1. Which of the following shows that your website has been penalised by Google?

  • There are more than 500 pages in the index, but there is absolutely no traffic from Google

  • You can’t find your website even for branded queries

  • You received a message in Google Webmasters saying that your website has been penalised

  • All of the above

  1. What could be a reason for Google Panda penalty?

  • Low-quality content on a website

  • Content Media Service

  • Manipulating the number of links pointing to the page

  1. The fastest-growing social network of 2014, by the number of new users, was…

  • Twitter

  • Instagram

  • Pinterest

  • Reddit

  1. Which of the following is a Black Hat SEO technique where a user and a search engine are given different content on the same page?

  • Article spinning

  • Cloaking

  • Doorway pages

  • Hidden text



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