Ўzbekiston respublika oliy va ўrta maxsus

© N.Q. Yuldashev, M.M. Azlarova, G.Y. Xo‘djamuratova “The basics of 
management and marketing”: (text-book). – T.: TSUE, 2013. 
 
There’re full described the problems in this text-book such as an item, object 
and method of management discipline, forming and developing of management 
theory, object and functions of management, the managerial organizational structures, 
management methods, a nature of managerial decisions, motivation in management, 
information and communication in management, the theoretical bases of marketing, 
information supply in marketing system, marketing environment, market and 
customer’s study, product in marketing system, price policy and communication 
policy. 
This text-book prepared on the base of typical academic program might be 
very interesting for the students, master’s program students, post graduate students 
and teachers of higher educational schools, managers and specialists.

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4 
MUNDARIJA 
 
KIRISH.......................................................................................................................13 
1-bob. MENEJMENT FANINING PREDMETI, OBYEKTI VA METODI.......15
1.1. Menejment fanining mazmuni va mohiyati...............................................15 
1.2. Menejment obyekti va subyekti.................................................................18 
1.3. Menejment fani foydalanadigan usul (metod)lar.......................................19 
2-bob. 
MENEJMENT 
NAZARIYASINING 
SHAKLLANISHI 
VA 
RIVOJLANISHI........................................................................................................23 
2.1. Boshqarish ta’limotidagi yo‘nalishlar........................................................23 
2.2. "Ilmiy menejment" maktabi F. Teylor ta’limotining mazmuni va 
mohiyati.......................................................................................................................24 
2.3. Mumtoz menejment namoyondasi A. Fayol’ olg‘a surgan tamoyillar…...26 
2.4. Insoniy munosabatlar maktabi namoyondasi D. Mak Gregorning X va Y 
nazariyasi…………………………………………………………………………….28 
2.5. "Tizimli" yoki zamonaviy menejment mohiyati…………………………29 
2.6. O‘rta Osiyoda menejmentning nazariy asoslari va tamoyillari…………..31